Foreign assignments are usually met with the need for cultural adjustments by the respective managers. It is important to note that cultural adjustment is a continuing process that imposes new demands when a foreign manager undertakes his duties during the foreign assignment. According to research conducted by Gregory Trivonovitch, there are four distinct phases of cultural adjustment that are cyclic due to the fact an individual persistently encounters a period of adjustment when moving from one cultural context to another. The four stages identified by most models of cultural adjustment for the case of foreign managers include honeymoon, cultural shock, adjustment, and mastery phase. The honeymoon phase of cultural adjustment is characterized by a positive perception of the cultural differences between the home and host cultural values. This is usually due to an increased fascination concerning the new cultural aspects such as new types of foods, types of buildings, individual Continue reading
International Business
International Business Management deals with the maintenance and development of a multinational operation across national borders, whose manager has the knowledge and the skills to manage and handle cross-cultural processes, stakeholders and business environments in a right way.
Theoretical Perspectives on Culture Shock Concept in International Business
The word “Culture Shock” was first introduced by world-renowned anthropologist Kalervo Oberg in 1960. He used the word culture shock to describe the anxiety resulting from not knowing what to do in new culture. Oberg defined culture “as occupational disease of people who have suddenly been transported abroad” and suggested that culture shock is “precipitated by the anxiety that result from losing all our familiar signs and symbol of social intercourse.” In other words the term culture shock refers to the situation where an individual migrates from a culture to which he/she is familiar with to an unfamiliar one resulting in new experiences and causing distress and discomfort or sense of loneliness. Oberg’s definition on culture shock was supported by many renowned scholars. For example, Hofstede has also defined culture shock as a “stress of distress following the transfer of a person to an unfamiliar cultural environment. Furthermore, Alder (1975) Continue reading
How to Gain Rights in a Trademark?
The concept of a trademark has gained massive popularity in the modern business environment. Trademark is defined as a word, phrase, or logo that identifies the source of goods or services. As the name suggests, it is a mark that identifies a company and distinguishes it from its rivals in the market. The concept of defining the identity of business emerged because of the existence of companies offering similar products in the same environment. It is prudent for a company to register its trademark to avoid cases where its brand image and name is abused by unethical business entities or individuals. Each country has its legal system that defines what a company needs to do to have a right to a given trademark. Although there may be variations from one country to another, it is a universally accepted practice for one to register a given trademark to have exclusive rights Continue reading
What Can Be Protected under Trademark Law
The trademark laws are meant to protect business entity. It takes years and a significant amount of resources for a company to develop a strong brand that is largely acceptable in the market. Top global brands such as Apple Inc., Coca-Cola, and Samsung are worth billions of dollars because of the heavy investment the relevant companies have placed in their promotion. One of the biggest problems of counterfeiting that trademark laws seeks to fight is the possible loss of value of a given strong brand. Most of the counterfeited products are of poor quality. When a customer chooses to purchase a specific brand over others, one of the defining factors is quality. They feel cheated. The main problem that emerges from such a scenario is that such customers will not only avoid the company’s products but will also influence others against the brand. It is unfair for a company that Continue reading
Basic Concepts of Trademarks and Unfair Competition
Competition in the modern business environment is normal and often considered healthy. A highly competitive business environment embraces innovation as a way of meeting needs of customers in the best way possible. Companies that embrace creativity often emerge successful in such markets. They can understand emerging trends, new tastes and preferences, and what can be done to align products with new demands. It is common to find companies that use unethical practices in such highly competitive business environments. The need for business entities to operate in an environment where there is mutual respect among firms. It is unethical for a company to engage in acts that may harm other firms or customers because of the desire to make quick gains. The need to ensure that business entities and customers are protected from unscrupulous practices led to the enactment of laws and regulations that define how firms should operate. In an Continue reading
Legal Nature of Trademarks as a Form of Property
There are some laws governing trademarks which give it legal nature. A trademark is treated as an intellectual property. In fact, the law in the USA and other nations including Australia recognizes trademark as a form of property that ought to be guarded. The rights of ownership of the property can be established through registration of the symbol or mark in the patent office or through actual use in the market place. However, most jurisdictions do not recognize the legal ownership of a trademark if the ownership arises through use in the market rather than registration. In the event of infringement of rights associated with the same, the case will be treated on the basis of ‘first one to file.’ The process of registering a trade mark is similar to the process of property registration. This further reveals its legal and property nature. In the first place, the owner is supposed Continue reading