Globalization can be credited for causing significant alterations in the way business is conducted and the increasingly competitive and constantly changing business environment. In many large corporations, it is not easy to detect strategic issues that confront business operations. It is also difficult to develop sustainable programs that steer organizational success. However, the advent of computers and information technology makes it easy to prepare strategic plans that facilitate the growth and success of companies. An ‘MIS’ is a strategic system that aids in collecting, analyzing, disseminating, and storing organizational data in the mode of information required to implement management functions. Management Information Systems (MIS) are concerned with planning for, development, management, and use of information technology tools to help people perform all tasks related to information processing and management. MIS aids in planning by offering the necessary information that assists in firm decision-making, especially in large organizations where the managers Continue reading
Management Case Studies
Management case studies are real-life examples of issues and problems found in particular workplaces or business organisations. Case study assignments give the opportunity to relate theoretical concepts to practical situations. Most case studies are written in such a way that the reader takes the place of the manager whose responsibility is to make decisions to help solve the problem. In almost all case studies, a decision must be made, although that decision might be to leave the situation as it is and do nothing.
Case Study: Evolution of Advertising Strategies of Procter and Gamble (P&G)
Advertising is an unmistakably unique way of communicating with the target audience that requires a profound understanding of the specific needs of the selected demographic, the specifics of its culture, and a thorough understanding of the issue that the offered service or product seeks to resolve. Though the core purpose, goals, and, ultimately, strategies of advertising a product to a specific demographic have remained the same, consumer culture has changed drastically, which has been reflected in advertising campaigns across decades. Procter & Gamble (P&G) is one of the accurate examples of the specified phenomenon. Specifically, its advertising campaign of P&G demonstrates the shift in consumer culture toward a more frugal lifestyle, while still upholding the status quo in regard to gender roles. The advertisement campaign launched by Procter & Gamble (P&G) in the 1940s reflects the described trends quite accurately. On the one hand, there is an obvious propensity toward Continue reading
Case Study: Amazon’s Innovative Business Model Using Information Technology
Nowadays, Amazon is the largest and most popular online retailer. It is known for being the second-largest e-commerce company in the world being outperformed only by Google. During two decades on the market, the firm managed to reach the position of the retailer with the Earth’s Biggest Selection, thus growing extremely popular among customers and enjoying customer loyalty. Amazon is an international corporation employing more than 150,000 people around the globe. Launched as an online bookstore in 1994, the company diversified its assortment so that now it offers a wide variety of products, including video games, software, furniture, electronics, apparel, jewelry, toys, and food. More than that, cloud services and infrastructure, as well as video gaming and music streaming, are provided to its customers.The specificity of the company is the fact that it has several different websites launched and operating in different countries around the globe – the United States, Continue reading
Case Study of Starbucks: Influence of Service Quality on Customer Satisfaction
Starbucks Company is a multinational corporation found across the globe, providing high-quality coffee products to its customers worldwide. The organization is an American company whose capital is located in Seattle in Washington DC. The company is very successful and ranks as the best provider of coffee worldwide. This is attributed to how it invented the best experience for customers that transformed their thinking about coffee shops, making them want to use more coffee in their daily lives. The company brags about a very competitive advantage over the rest of the coffee providers across the world. Its brand is regarded as the best, with most coffee drinkers choosing to purchase from Starbucks compared to other providers. The service operations functions for Starbucks are numerous, ranging from the strategic location, quality management, proper management of inventory, and quality designs for services and goods. Service quality management is verifying that the core operations Continue reading
Case Study of Wrigley’s Orbit: Product Innovation with Market Trends for Success
Innovation can be defined as a continuous process, which is implemented in organizational practices to increase the product line and to inspire customer’s perception either in an existing or a new market. Market performance is measured through various parameters such as varying nature of market shares, profitability venture, increasing or decreasing the number of customer base and a fluctuating behavior of sales & revenues. Innovation is strongly related to market performance. It really impacts the behavior of market performance; however, the impact could be both positive and negative. When innovation brings a new product or a new service it may or may not be successful. Moreover, the market performance may produce a positive or a negative result as well. The following case study of Wrigley’s Orbit in UK market is aimed at understanding market trends that produce innovation in the market. Wrigley’s have started as a small business with just Continue reading
Case Study: Analysis of Information Systems Application at Walmart
Walmart is one of the world’s largest retailers that make up high amounts of profits. The business organization has grown top great extends from a single store to a large retail store with branches in many parts of the world. The main purpose of the business organization has been to provide value to its customers as well as empowering its employees to perform effectively in the business activities. The business organization is committed to meeting the needs of its customers effectively as well as providing quality products and services. The business operations and management at the Walmart promotes a culture that is based on obtaining effective information that is most current. The information is usually based on the customers needs and wants in the market, obtaining the best business ideas from the employees on how to run the business operations effectively and ways of maximizing profits. The way in which Continue reading