The Times of India (TOI) is one of the leading newspapers in India. It is the largest circulated English newspaper in India. It represents the growing influence of Indian middleclass and the value of English education in the country. The Chief Manager of advertising at The Times of India was evaluating effectiveness of its campaign in building The Times of India as a national brand. Most of the advertising in the past has been functional in nature. It has concentrated on promoting Times of India as a brand with functional elements like ‘largest circulated‘ English newspaper; most upmarket newspaper; the newspaper with a grip on future and other relevant functional attributes which are common for a newspaper. Recently they have shifted to emotional platform where the newspaper is being projected as something that chronicles the aspirations of Indians. It reflects struggle, turbulence, success and failure in an Indian’s life. He Continue reading
Management Case Studies
Management case studies are real-life examples of issues and problems found in particular workplaces or business organisations. Case study assignments give the opportunity to relate theoretical concepts to practical situations. Most case studies are written in such a way that the reader takes the place of the manager whose responsibility is to make decisions to help solve the problem. In almost all case studies, a decision must be made, although that decision might be to leave the situation as it is and do nothing.
Case Study: Marketing Strategies of IBM
International Business Machines Corporation, better known as IBM, is a multinational IT company involved in the manufacture and retail of computer hardware and software applications, and IT consulting services. The company has established itself as one of the selected information technology companies since 19th century. Adoption of marketing strategies for IBM has been a planned structure since 19th century and by means of these strategies it has earned enough success all over the world. With its growth in the manufacturing as well as marketing domains of computer hardware and software, it has gained the nickname of “Big Blue”. On marketing grounds, IBM follows strict infrastructural services, added by hosting provisions and consulting services in various areas from mainframe computers to the persuasion of nanotechnology. Well – devised and efficient marketing strategies have been the key to IBM’ global success. The company strongly believes that devising effective marketing strategies requires making Continue reading
Case Study: Why Woolworths Failed as a Business?
The British Company, Woolworths is normally categorized as a variety store dealing in retailing of a range of varying products. Historically it was established as a subsidiary of an American Company F.W. Woolworth &Co, in 1879 by Frank Winfield Woolworth It was incorporated in England on 23rd July, 1909 as private limited company with initial capital of 50,250 pound sterling. It, first time floated a new idea of selling all the products at a cost not more than five cents. This idea gained popularity amongst the customers resulting in fast growth of the subsidiary. Its first shop at Liverpool attracted about 60,000 people in first two days because of attractive one penny, three penny and six penny products put at sale. It continued to open new shops at various cities that attracted heavy rush of customers and visitors. It was company’s policy to purchase the products directly from manufacturers, who Continue reading
Case Study on Information Technology Management: Frito-Lay’s Long-Term IT Plan
Because the rate of technological change is so rapid, most people see IT through the narrow lens of short-term, silver-bullet solutions. IT vendors want you to believe that their important new technologies will blow away what has come before. You can’t blame a salesperson for trying to sell, or CIOs for having a queasy buy-or-lose feeling, but this attitude is precisely the opposite of the one companies should be taking. We would argue that because the winds of change affect IT more than any other area of the organization, IT benefits most from a long-term, disciplined, strategic view, and a square focus on achieving the company’s most fundamental goals. For example, Frito Lay’s strategic goal has always been to make, move, and sell tasty, fresh snack food as rapidly and efficiently as possible. That goal hasn’t changed since 1930s, when founder Herman Lay ran his business from his Atlanta kitchen Continue reading
Case Study of Sony: Successful Implementation of Stakeholder Management
Through an established set of public relation protocols, Sony uses a broad set of communication activities that are employed to create and maintain favorable relationship with the various stakeholders that include employees, shareholders, suppliers, media, educators, potential investors, financial institutions, government agencies and officials as well as society in general. Stakeholders who need any information concerning Sony, they could retrieve them readily from the company’s website. In this way Sony creates a common platform (touch-point) where mutual relationship with its stakeholders is facilitated, including serving the wishes and demands of its customers. Sony satisfies its customers by offering innovative products without having to compromise to quality and reliability. This helps to attract new customers as well as retain existing ones. In order to ensure that all specific needs are met, Sony set up sales and marketing offices in every place that the company has businesses in. Sony’s CEO, Nobuyuki Idei, Continue reading
Case Study: Success Story of Pfizer Inc
Pfizer was founded in 1849 in Brooklyn, New York. It started as a company that focused primarily on human health services and products. Now it focuses on three major segments of the health care industry, namely Pharmaceutical Health, Consumer Health and Animal Health, or Veterinary Services. Pfizer has headquarters in New York. Initially it was a small company operating in the USA. Currently, it has more than 115000 employees in 180 countries. It has over 70 manufacturing facilities around the globe and invests $7.7 Billion in R&D annually! Furthermore, Pfizer’s R&D locations are spread out in five countries and Pfizer also has 18 therapeutic areas across the globe. A total of 15 medicines made by Pfizer are leaders in their respective segments. Lipitor, for example is the world’s largest selling medicine which is a cholesterol reduction medicine. Other names that are noteworthy are Listerine and Sudafed which can be found Continue reading