Innovation management is the process of planning, developing and executing the technological capabilities that can shape operational and strategic objectives of an organization. For the growth and profitability in business and management, innovation is the key to create efficient and world class performance in operations which is essential in today’s challenging business environment. The strategy in innovation involves addressing the culture, technology and processes as whole. Microsoft defines innovation as the process by which the evolved version of an idea is been adapted to get the best of the services for gaining a competitive advantage. The framework for Microsoft Innovation Management has five primary processes which leads to innovation this involves engage, envision, evaluate, evolve and execute. This framework involves the best practices that can shape the technology and improve the performance in management. The leading change in digital world requires the organization to have a better vision which ensures Continue reading
Management Case Studies
Management case studies are real-life examples of issues and problems found in particular workplaces or business organisations. Case study assignments give the opportunity to relate theoretical concepts to practical situations. Most case studies are written in such a way that the reader takes the place of the manager whose responsibility is to make decisions to help solve the problem. In almost all case studies, a decision must be made, although that decision might be to leave the situation as it is and do nothing.
Case Study: Human Resource Management at BMW
BMW (Bayerische Motoren Werke in German, or Bavarian Motor Works in English) is basically a German company with vast experience in the field of cars and was introduced in 1916. This company spends more money on its human inputs to add value and also its complex contribution of human resources creates its competitive advantage. BMW’s specialized staff which are able to offer superior quality of product and services in the market with the customer experience. Human resources plays important role in the BMW even in the time of recession as they have invest on the human inputs. But this depends on the financial condition and capabilities of the market as they had invested in training development and recruitment of the new management teams in their organisation. Earlier BMW was not giving importance to its customer services and its staff only focusing on its products and places for its expansion but Continue reading
Case Study of Mercedes Benz: The Role of Innovation in Organization Success
Mercedes is one of the companies that stood at the origins of the automotive industry, its name is no longer just a world-famous brand, but a real legend with a million-strong army of fans owning cars of this brand and an even wider audience of those who dream of it. Mercedes is the embodiment of German quality, reliability, and technical excellence, a symbol of high style, elegance, and respectability. Owning a Mercedes-Benz car demonstrates the status of a host who is not used to saving on himself and his safety. It is difficult to imagine such a person acquiring Mercedes spare parts on the market or in doubtful points. The manufacturer made sure that the original Mercedes auto parts were available to car owners wherever they live or wherever they are. Mercedes-Benz has been a classic in the automotive industry for more than a hundred years. The history of the Continue reading
Case Study of Maggi: Brand Extension and Repositioning in India
The industrial revolution in Switzerland in the late 1800s created factory jobs for women, who were therefore left with very little time to prepare meals. This wide spread problem grew to be an object of intense study by the Swiss Public Welfare Society. As a part of its activities, the Society asked Julius Maggi miller to create a vegetable food product that would be quick to prepare and easy to digest. Born on October 9, 1846 in Frauenfeld, Switzerland, Julius Michael Johannes Maggi was the oldest son of an immigrant from Italy who took Swiss citizenship. Julius Maggi became a miller and took on the reputation as an inventive and capable businessman. In 1863, Julius Maggi came up with a formula to bring added taste to meals. Soon after he was commissioned by the Swiss Public Welfare Society, he came up with two instant pea soups and a bean soup Continue reading
Case Study on MNC’s Marketing Strategies: In India, it’s a Brand New Way
What do you do when you are a leading MNC and want to tap into the Indian consumer market? Look at how the second best global brands have executed their India strategy. While global market leaders have proven to be flat-footed and bookish, brands like Reebok, LG, Hyundai and Lee have stolen a march over their arch-rivals by burning the book and thinking on their feet. “Most MNC companies are run by a global manual, but those succeeded in India have shredded this manual and taken the ‘when in India, go local’ approach and developed on local consumer insight to chart their strategy,” reasons marketing consultant Harish Bijoor,CEO, Harish Bijoor Consults. Consider Lee. When it entered India in 1995, there was a very nascent market for branded apparel, much less premium jeans wear. Premium brands like Levi’s chose to play it safe by using the multi-brand outlet route, but Lee Continue reading
Case Study: Corporate Merger Between Volkswagen and Porsche
The German Dr. Ing. H. C. F. Porsche (Porsche) automobile manufacturer specializes in sports cars and a new line of all-terrain vehicles. In the mid-2000s, Porsche was recognized as a leading global brand for its consistent quality and cultural icon status with models including the 911, the Boxster, and the Cayenne. The company achieved strong financial performance cementing Porsche’s market dominance. Porsche’s operating profit increased from 1,204 million in 2002 to 1,832 million in 2006, representing a growth rate of 52.1%. The net profit of the company also increased to 1,368 million in 2006, an increase of 74.8% over 2005. One of the central elements of Porsche’s business model is its low manufacturing depth, which means that it does not have huge centralized production plants. Many building processes are outsourced while Porsche concentrates on its core competencies of development, engine production, quality control, and sale of vehicles. This allows Porsche Continue reading