The industrial revolution in Switzerland in the late 1800s created factory jobs for women, who were therefore left with very little time to prepare meals. This wide spread problem grew to be an object of intense study by the Swiss Public Welfare Society. As a part of its activities, the Society asked Julius Maggi miller to create a vegetable food product that would be quick to prepare and easy to digest. Born on October 9, 1846 in Frauenfeld, Switzerland, Julius Michael Johannes Maggi was the oldest son of an immigrant from Italy who took Swiss citizenship. Julius Maggi became a miller and took on the reputation as an inventive and capable businessman. In 1863, Julius Maggi came up with a formula to bring added taste to meals. Soon after he was commissioned by the Swiss Public Welfare Society, he came up with two instant pea soups and a bean soup Continue reading
Management Case Studies
Management case studies are real-life examples of issues and problems found in particular workplaces or business organisations. Case study assignments give the opportunity to relate theoretical concepts to practical situations. Most case studies are written in such a way that the reader takes the place of the manager whose responsibility is to make decisions to help solve the problem. In almost all case studies, a decision must be made, although that decision might be to leave the situation as it is and do nothing.
Case Study on MNC’s Marketing Strategies: In India, it’s a Brand New Way
What do you do when you are a leading MNC and want to tap into the Indian consumer market? Look at how the second best global brands have executed their India strategy. While global market leaders have proven to be flat-footed and bookish, brands like Reebok, LG, Hyundai and Lee have stolen a march over their arch-rivals by burning the book and thinking on their feet. “Most MNC companies are run by a global manual, but those succeeded in India have shredded this manual and taken the ‘when in India, go local’ approach and developed on local consumer insight to chart their strategy,” reasons marketing consultant Harish Bijoor,CEO, Harish Bijoor Consults. Consider Lee. When it entered India in 1995, there was a very nascent market for branded apparel, much less premium jeans wear. Premium brands like Levi’s chose to play it safe by using the multi-brand outlet route, but Lee Continue reading
Case Study: Corporate Merger Between Volkswagen and Porsche
The German Dr. Ing. H. C. F. Porsche (Porsche) automobile manufacturer specializes in sports cars and a new line of all-terrain vehicles. In the mid-2000s, Porsche was recognized as a leading global brand for its consistent quality and cultural icon status with models including the 911, the Boxster, and the Cayenne. The company achieved strong financial performance cementing Porsche’s market dominance. Porsche’s operating profit increased from 1,204 million in 2002 to 1,832 million in 2006, representing a growth rate of 52.1%. The net profit of the company also increased to 1,368 million in 2006, an increase of 74.8% over 2005. One of the central elements of Porsche’s business model is its low manufacturing depth, which means that it does not have huge centralized production plants. Many building processes are outsourced while Porsche concentrates on its core competencies of development, engine production, quality control, and sale of vehicles. This allows Porsche Continue reading
Case Study: Lessons From the Dove’s Campaign for Real Beauty
Dove’s Campaign for Real Beauty has been started in 2004. The primary purpose of the campaign is to promote real images of women in contrast to thin and unrealistic images of models. This campaign shows that advertising is a strong communication medium that has a great impact on the attitudes and tastes, values, and choices of consumers. The campaign is based on visual communication and emotional appeal which influence perception of the message and forces information retrieval. The campaign was launched in England, the USA, and Canada as a response to declining sales caused by a saturated market and increased competition. The Purpose of the Campaign The practical purpose of the campaign is to increase sales and brand awareness. Dove is one of the top players in the body care market. However, Dove has many competitors, and thus it needs to come up with an efficient marketing tool to win Continue reading
Case Study: L’Oreal’s Customer- Based Brand Equity (CBBE) Model
Customer-Based Brand Equity is defined as the differential effect that brand knowledge has on consumer response to the marketing of that brand. The Customer-Based Brand Equity Model approaches brand equity from the perspective of the consumer — whether this be an individual or an organization. Understanding the needs and wants of consumers and organizations and devising products and campaigns to satisfy them are at the heart of successful marketing. BRAND SALIENCE: Created in France, L’Oreal Paris brings the sophistication and elegance derived from its French heritage to women and men all over the world. L’Oreal Paris offers leading-edge products that out-perform the competition to people who care more about the way they look. Our passion for innovation, performance, style and a sense of premium is encapsulated in the ‘because you’re worth it’ philosophy. Our core values are supported by our strong investment in scientific research and technology. Over a third Continue reading
Case Study: Effect of Poor Leadership Decisions on Organization Outcomes
Case Study The subject matter is reminiscent of the personal experience of a man named Jason D (the name has been changed for anonymity). In 2018, Mister D. was a regional manager in a company that provided telecommunications equipment. His particular unit operated in a middle-sized City X covered by three offices that reported directly to Jason. Following the examination of the 2017 statements, the headquarters decided that the combined performance of the City X unit had been sub-optimal. Therefore, the regional manager was assigned the priority task of improving the net revenues of his area by 20% in 2018 with an additional 10% increase in 2019. Jason D. and his deputies spent a month in intense consultations, attempting to determine the most fitting strategy for this objective. Several options were proposed, including hiring additional sales managers and reworking the monetary motivation system. Ultimately, Mr. D. relied on his vision Continue reading