Unit planning is an operational management tool to plan the merchandise assortment and support. It is directed at determining the amount of inventory the retailer should carry by items and by units and answers the inventory questions of how many product items or assortment and how many units of each items or support to stock. The process of unit planning involves the use of several merchandise lists which constitute a set of operational plans for managing the total selection of merchandise. Based on the type of merchandise, the retailer carries, one or more of the following three merchandise lists namely, Basic Stock list, Model stock list and Never-out list. These merchandise lists represent essentially the ‘ideal’ stock for meeting the consumer’s merchandise needs in terms of assortment and support. 1. Basic Stock List The “basic stock list” is a planning instrument retailers use to determine the assortment and support Continue reading
Retail Management
Elements of Retail Store Interior Design
The retail store’s exterior is responsible for attracting the passers by both actual and potential customers to induce them to enter the store. The store’s interior is much more important than the exterior as it welcomes the actual consumer. The layout and design of a retail store communicate a significant amount of information about the retailer to the consumer. The retail store’s interior must contribute to the retailer’s fundamental objectives of minimizing operational expenses and maximize sales and consumer satisfaction, therefore, profits. To attain these goals, the store’s interior not only must be inviting, comfortable and convenient for the consumer. It must also permit the retailer to use the interior space efficiency and effectively. Let us try to touch up on the basic elements of the retail store interior design. 1. Fixtures A major consideration in developing an appropriate store design involves the use of fixtures. They are used to Continue reading
Customer Spotting Techniques in Retail
Customer spotting techniques include several methods by which the retailer attempts to “spot” customer origins on a map. By carefully observing me magnitude and arrangement of these origins the retailer can identify the dimensions of the trading area. Retailers normally define customer origins by home addresses, although customers place of employment are also important. Some of the more common customer spotting techniques include surveys of customers’ license plates, customer surveys, analysis of customer records and studies of customer activities. License Plate Surveys. By recording the license plate numbers of automobiles in the store’s parking area, retailers can obtain customer home addresses. Sampling normally includes the checking of licence plates at different times of the day, different days of the week and different weeks of the month to ensure a representative sample. The major advantage of this technique is it is relatively in expensive method. However, the advantages are; (1) It Continue reading
Micro Environment Factors in Retailing
What do you mean by retail environment? A retail marketing environment consists of the external actors and forces that affect the retailers ability to develop and maintain successful transactions and relationships with its target customers. We can distinguish between the retailers’ micro environment and macro environment. The micro environment consists of the actors in the retailer’s immediate achievement that affect its ability to serve its markets: Suppliers, intermediaries, customers, competitors and publics. Retail Micro Environment Factors Every retailers’ primary goal is to profitably serve and satisfy specific needs of chosen target markets. To carry out this task, the retailer links himself with a set of suppliers and a set of intermediaries to reach its target customers. The suppliers / intermediaries / customers chain comprise the core marketing system of the retailer. We will now look at the forces which after the retailers micro environment. Suppliers: Suppliers are business firms and Continue reading
Factors Affecting Retail Location Decisions – Macro and Micro Factors
Even though non store retailing is growing, most of the retailers are still selling from retail store space. Some of these retailers are very small single-store operators, and some are huge superstore discounters. Each location selected resulted from an effort to satisfy the needs of the particular market each was designed to serve. Whether it was the customer’s need for convenience, their desire to do comparison shopping, the extent of the purchasing power in a market area, of the transportation facilities available, many factors together led to the development of different kinds of retail locations. There is an old saying that the value of real estate is determined by three things: location, location, and location. A wall street journal study looked at the largest store as measured by gross sales of the twenty largest brands. Not surprisingly, in nearly every case, a unique location was a major factor. Retail stores Continue reading
Unorganized Retail in India
Retailing in India is predominantly unorganized. According to a survey by AT Kearney, an overwhelming proportion of the Rs. 400,000 crore retail market is UNORGANISED. In fact, only a Rs. 20,000 crore segment of the market is organized. We are known as a nation of shopkeepers with over 12 million, the highest outlet density in the world in the world with an estimated turnover of $ 200 billion. However a disturbing point here is that as much as 96 per cent of them are smaller than 500 square feet in area. This means that India per capita retailing space is about 2 square feet (compared to 16 square feet in the United States). India’s per capita retailing space is thus the lowest in the world. Another point to note is that only 8 % of our population is engaged in Retail whereas the global average is around 10-12%. Traditional retailing Continue reading