Case Study of FIAT: Deployment of Robotics in Manufacturing

Fiat was among the first companies to adopt a Post-Fordist system in production after its recovery from the 1970 oil crisis. The large-scale deployment of robotics in the production process of Fiat Company was the most significant move to cope with increased competition and demand. In 1972, the company initiated the adoption of FMS so that it could shift to flexible production methods from the Fordistic inflexible mass production systems. The move was considered as the first step towards discontinuity in management and organization involving the shift in planned goals and replacements of procedures supporting operations supervision. The Robogate technology was developed in-house by Fiat Company and used to create flexibility with enhanced product-mix flexibility. Product-mix flexibility is the conferred ability of an organization to produce different products sequentially using the same lines of production. As indicated, the shift from Fordist mass production systems enables a company to reduce tool specificity Continue reading

Case Study of Yellow Corporation: Transforming Business with RFID Technology

One realizes the fact that the evolution of modern society is based on the development of scientific thought and numerous digital devices that appear due to technological progress. The implementation of these new tools results in a significant reconsideration of the traditional approaches used to perform some important activities. Furthermore, the spheres of modern society which could be considered crucial are impacted by these new alterations most of all as humanity tends to create the most efficient approach to guarantee great incomes combined with increased efficiency. The sphere of business also belongs to the most important concerns of the modern world and provides a great basis for the further implementation of innovations and further development of technologies. Besides, the last dramatic changes in the given sector evidence the great use of these new approaches and their great popularity. In these regards, many companies benefit from the wide usage of the Continue reading

Case Study of Apple Inc: How Innovation Strategy Contributes to Business Success

The Boston Consulting Group (BCG) published its ranking of the most innovative companies of 2021. The first line was taken by Apple, with Alphabet, Amazon, Microsoft, and Tesla also in the top five. The 6th position goes to Samsung; IBM Corporation takes the 7th place, and Chinese ICT giant Huawei occupies the 8th. In tenth place is Pfizer, which invented one of the vaccines for the coronavirus. Beyond that, Pfizer is one of the world’s largest drug manufacturers. Innovation is not just about making a new device; it is also about writing software code. That is done in companies that run a search engine, an operating system, or companies that make smartphones. That is why Apple has been the most technologically advanced company globally for years, and others like it are growing in that ranking year after year. In addition, Fast Company magazine ranked the innovative companies of the world Continue reading

Case Study: Analysis of Daimler-Chrysler Merger

The merger between Daimler and Chrysler was designed to create a complex multinational automobile manufacturer with a market worth of more than $130 billion. The merger was supposed to ring paradigm shifts in the way that cars would be made and driven. But unfortunately, the great upheavals and changes that were predicted did not happen and the merger sunk into a morass of cultural mismatch. Synergies between Daimler, a German company, and Chrysler, an American company could not develop. For the merger to be successful, a climate of mutual trust, learning, creativity common values, and ethics needs to be developed first. When two companies merge, there needs to be a balanced change management policy where both parties are given their due right and encouraged to exchange ideas for mutual growth. Daimler tried to ramrod its policies on the resilient Americans who resisted and this resulted in a war of attrition in Continue reading

Case Study: How Boeing 787 Dominated the Aviation Market?

Boeing has been a primary manufacturer of the aerospace industry for more than 40 years. It was set up the first time in Seattle Washington in 1916 by William E. Boeing, and merged with Douglas Aircraft Company (owned by McDonnell Douglas) in 1997 and moved its  corporate headquarters from Seattle to Chicago, Illinois in 2001. The merger made the combined company a leadership in commercial aviation. Currently, Boeing has employees more than 170,000 people over 70 countries. Boeing operates in five segments: Commercial Airplanes, Boeing Military Aircraft, Network & Space Systems, Global Services & Support, and Boeing Capital Corporation. Not only producing airplanes, Boeing also works on producing components for spaceship and other significant products related to aircraft industry. Prior to the launching of 787 Dreamliner, Boeing had specialized with 767 and 747-400 models of air-crafts for its clientele. The decline in the market for Boeing 767 and 747-400 that Continue reading

Case Study: Starbucks Survival From the Financial Crisis of 2008

The beginning of the economic crisis of 2008 significantly affected all businesses throughout the country, and this event influenced the companies involved in international operations in the first place. For example, Starbucks faced challenges stemming from the emerging hardships expressed by financial losses and wrong strategic choices, deteriorating its overall position in the market. However, the managers’ external circumstances were not the most critical considerations since the existing problems in Starbucks’ activity were added to the new issues. The failure to adhere to the company’s original vision related to providing not simply a product but valuable experiences led to difficulties in overcoming the crisis. From this perspective, the analysis of all conditions as of 2008 is required to demonstrate Starbucks’ capability to survive in the future. The Company During the Economic Crisis of 2008 During the economic crisis of 2008, Starbucks’ managers were reported to struggle with maintaining operations while Continue reading