Case Study: Success of Amazon’s Kindle Fire

In 2007 Amazon introduced the first Kindle e-reader for $359, their first foray into selling a tangible product under their own brand. The media quickly named the product an e-reader, a limited use mobile device designed for downloading and storing content from online.  Perpetuating a successful, yet deceptively simple business model, the Kindle e-reader made “online [book] shopping so easy and convenient,” customers could browse, download and read books, magazines and newspaper content, at the click of a button on the Kindle. The e-reader market perked up as Amazon offered an affordable price point of $9.99 for book downloads and blended it with an easy to read e-ink, glare free device along with a simple user interface and operating system. Kindle’s launch success became the catalyst that opened up the e-reader market for big box book retailers, Barnes and Noble and Borders bookstores who shortly followed with introductions of their Continue reading

Case Study: Inventory Management Practices at Walmart

About Walmart Wal-Mart Stores, Inc. is the largest retailer in the world, the world’s second-largest company and the nation’s largest nongovernmental employer.   Wal-Mart Stores, Inc. operates retail stores in various retailing formats in all 50 states in the United States. The Company’s mass merchandising operations serve its customers primarily through the operation of three segments. The Wal-Mart Stores segment includes its discount stores, Supercenters, and Neighborhood Markets in the United States. The Sam’s club segment includes the warehouse membership clubs in the United States. The Company’s subsidiary, McLane Company, Inc. provides products and distribution services to retail industry and institutional foodservice customers. Wal-Mart serves customers and members more than 200 million times per week at more than 8,416 retail units under 53 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Wal-Mart employs more than 2.1 million associates worldwide. Nearly 75% of its stores are Continue reading

Case Study of Nokia: Lessons from the Collapse of a Global Tech Leader

The company Nokia was established in 1865 and focused on the manufacture of paper; at the beginning of the 20th century, Nokia became a power industry company. Only at the end of the 20th century, the company’s core business became the development, production, and sales of mobile phones. The company experienced a peak in sales and popularity in the market at the end of the 1990s and in the 2000s but had to face a decline at the end of the 2000s. In 2013, the company sold its business to Microsoft. The main failure that led to the company’s decline was its inability to adapt to the demands of the market, i.e. provide products that would be efficient in the era of the mobile Internet. The company was not prepared for the emergence of new technology (smartphones) and failed to understand the consumers’ needs. The company’s investment in its operational Continue reading

Analysis of Problems in Management Case Studies

The case can be analysed from different points of view. Usually there are four parties involved in the case, viz., the proprietor or top management, the middle management departmental heads, the employees or workers and finally the society in general (it includes consumers, distributors, investors, potential employees and those who are directly or indirectly affected by the organization), which is mostly disguised. While analysing and suggesting solutions, the student should try to look at the case from these different points of view and try to pin point violation of rules, regulations, code of conduct or precedents in vogue. The solution to be suggested must be in the larger interests of safeguarding the provisions of laws, code of conduct, rules and regulations to restore the normal positron. The solution should be in the interests of the organization, the weaker sections of the organization and society in general. While analyzing the case, Continue reading

Case Study: The Hewlett-Packard and Compaq Merger

The following is a brief description of the two companies: Hewlett-Packard (HP) It all began in the year 1938 when two electrical engineering graduates from Stanford University called William Hewlett and David Packard started their business in a garage in Palo Alto. In a year’s time, the partnership called Hewlett-Packard was made and by the year 1947, HP was incorporated. The company has been prospering ever since as its profits grew from five and half million dollars in 1951 to about 3 billion dollars in 1981. The pace of growth knew no bounds as HP’s net revenue went up to 42 billion dollars in 1997. Starting with manufacturing audio oscillators, the company made its first computer in the year 1966 and it was by 1972 that it introduced the concept of personal computing by a calculator first which was further advanced into a personal computer in the year 1980. The Continue reading

Case Study: FedEx Success Story

Federal Express was founded in 1971 as the “big idea” of charter airplane pilot Fred Smith. It launched its overnight air express business in 1973, and just 10 years later, it was the first U.S. company to top $1 billion in revenues in its first decade. Today, FedEx (its nickname, “FedEx,” officially became the company name in 2000) is the world’s largest express transportation company-almost 196,000 employees move more than 3 million items to more than 200 countries each business day, up from 110,000 workers and 2 million packages just five years ago! In 1990, FedEx became the first service company to win the Baldrige Award. Since then, the company has expanded its ground delivery business by purchasing both Parcel Direct (formerly a division of Quad/Graphics, now renamed FedEx SmartPost) and more than 1,100 Kinko’s locations (now FedEx Kinko’s Office and Print Centers) in 2004. The survival issue is prominent Continue reading