Group communication is an extension of interpersonal communication where more than two individuals are involved in exchange of ideas, skills and interests. A group is a number of people with a common goal who interact with one another to accomplish their goals, recognize one another’s existence and see themselves as part of the group. Groups provide an opportunity for people to come together to discuss and exchange views of common interest. There could be many different groups for as many different reasons. For instance, casually formed groups with friends over a drink, coffee break, games, dances or religious gatherings have a different purpose than that of groups attending a meeting or seminar to help fight AIDS or interacting with committee members to draft a proposal. Communication in a group, small or big, serves many goals including collective decision-making, self-expression, increasing one’s effect, elevating one’s status and relaxation. Group communication is Continue reading
Communication Concepts
Priestley’s Paradox – Impact of Technology on Communication
Communication is an essential part of everyday life. There are many things which have effect on communication, technology having a very large effect. Through the increase of communication technology, there has been a decrease in the quality of effective communication. While considering the theory of Priestley’s Paradox, the lack of interpersonal communication in new forms of technology have significantly affected the quality of communication. Modern technologies decrease the quality of communications through the lack of verbal and non-verbal feedback, the distortion of messages and also the unequal access to forms of these technologies. Verbal and non-verbal elements of interpersonal communication have effectively declined due to technology. The most impacted area of communication in society today is interpersonal communication. Interpersonal communication is referenced as communication between two or more people which try to create and understand meaning. Throughout interpersonal communication there can be noise. Noise is anything which can distort or Continue reading
Barriers to integrated Marketing Communications
1. Functional Silos Resources, support and guidance of upper management are needed to build a successful integrated marketing communications campaign. The job of upper management is to make sure that all the resources are thoroughly no matter is for budgets, sharing data or people across teams. However, the problem now is integrated marketing communication don’t control by one manager only. All the managers involve in the information transmitting process have to work together in controlling the process. It mean that all the manager of advertising team, public relation team and also the marketing team have to coordinate in the process of delivering information about the product and service of the company to the target customer. When the control is shared among all the team manager, which can prove to be a difficult concept for some member of upper management, creating a barrier to integrated marketing communication. 2. Restricts Creativity Integrated Continue reading
The process of Intrapersonal communication
Intrapersonal communication starts with a stimulus. Our intrapersonal communication is the reaction to certain actions or stimuli. These stimuli could be internal, originating from within us, or external, coming from an outside source. These stimuli are picked up by the sensory organs (PNS) and then sent to the brain. This process is called reception. The sense organs pick-up a stimulus and send it to the central nervous system through the peripheral nervous system. While we receive all stimuli directed to us, we pay attention to only a few. This is because we practice selective perception. Only high ‘intensity’ stimuli like loud sounds, bright colors, sharp smells, etc. are perceived and the low intensity stimuli are over looked. The next step is processing of the stimuli. It occurs at three levels. These levels are cognitive, emotional and physiological. Cognitive processing (thinking) is associated with the intellectual self and includes the storage, Continue reading
The Importance of Marketing Communication
Those who practice advertising, branding, direct marketing, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales promotion and online marketing are termed marketing communicators. The communication process is sender-encoding-transmission device-decoding-receiver, which is part of any advertising or marketing program. Encoding the message is the second step in communication process, which takes a creative idea and transforms it into attention-getting advertisements designed for various media such as television, radio, magazines, and others. Massages travel to audiences through various transmission devices. The third stage of the marketing communication process occurs when a channel or medium delivers the message. Decoding occurs when the message reaches one or more of the receiver’s senses. Consumers both hear and see television ads. Others consumers handle or touch and read a coupon offer. One obstacle that prevents marketing messages from being efficient and effective is called barrier. Barrier is anything that distorts or disrupts a message. It Continue reading
Intrapersonal Communication – The Johari Window Model
Intrapersonal Communication is the most basic of the communication contexts or levels. It occurs when an individual sends and receives messages internally. We spend most of our time thinking. And our thought process is nothing but intrapersonal communication where one person is sending messages and the same person receives them. Here we use the central nervous system (CNS) and peripheral nervous system (PNS) for generation, transmission and receiving of messages. We react to both external and internal stimuli this way. In addition to our thought process, many times we also talk aloud with ourselves. Intrapersonal communication involves our intellect as well as our physical and emotional sensations. The way we communicate with ourselves reflects the various aspects the self-physical, emotional, intellectual and social. It also reflects our habits, roles, attitudes, beliefs and values. Intrapersonal communication is not just a level of communication; it is in fact the very basis of Continue reading