Cultural noise refers to barriers and impediments to successful communication among people of different cultures. Sources of cultural noise are numerous and could be consist of: Difference in language for instance the same words have different meanings in two languages which can creates noise in communication. Dissimilarity in non-verbal cues such as interpretation of body language. Differences in values such as importance of being on time in a culture. Self-reference criterion (SRC) which refers to one’s unconscious reference to one’s own cultural values when attempting to understand another culture. In the process of organizational communication model, fail in communication at any point can happen. Breakdowns occur when the sender fails to influence the receiver in the ways that are intended or when the receiver fails to do the same. The sender may convey the message in a way which is not received. The receiver might decode the message inaccurately, misinterpret Continue reading
Communication in Business
Relationship Between Verbal and Non-Verbal Communication
The communication process made of a message being sent and perceived by the others. The message may be verbal or non-verbal. Communication means talking, making friends, interacting with people, having relationships either private life relationships or work related. Communicating with others is essential in leading a normal life. We all communicate in our own way but we need to learn how to do it effectively. Communication has two types, there is verbal communication and non-verbal communication. The verbal is includes oral communication mean that through words and writing. Verbal communication is divided into written and oral communication. The oral communication refers to speaking words in the communication process. Oral communication can be face-to-face communication or a conversation over the phone or on the Messenger chat over the Internet. Spoken conversations or dialogues are affecting by voice modulation, volume and even the speed and clarity of speaking. The Another type of Continue reading
Factors Leading to Integration of Marketing Communication
Keeping in view the dynamic environment of today’s business, marketer is required to develop the product that have the capacity to satisfy target market needs and wants, price that product attractively, and ensure its availability to the target customers. But the task does not stop over here; the organization must also communicate with their target about the company offerings. Communication is the process in which messages are exchanged to achieve a desired behavior direction or goal. The task of communication with target market is called promotion in marketing. A company can use variety of promotion techniques including advertising, personal selling, sales promotion, direct marketing and public relations to achieve the company’s communication objectives. From the last two decades, promotions strategies used by organizations around the world have undergone through tremendous changes. This is due to the fact that the technology has revolutionized our daily life, marketing promotion have no exception. Continue reading
Non-Verbal Communication – Meaning and Types
Non-verbal communication or most commonly known as body language is the unspoken language of the body which is shown through our bodies to show our true intentions and hints of our feelings to the people whom we are conversing with. When we are conversing with others verbally our bodies simultaneously give out and receive signals which are transmitted by our bodies. This signal’s consists of the gestures we make, how we sit, the intonation and speed of how we talk, the distance we stand when talking and the amount of eye-contact we make while conversing. All this transmits vital non-verbal messages of oneself to another. These non-verbal messages still get across to the people around even when we are silent. The verbal message and body language very frequently contradicts which leaves the listener to choose which one to believe. Usually they will choose the body language. This is the reason Continue reading
Spiral of Silence Theory
Elizabeth Noelle—Neumann’s Spiral of Silence theory analyses and demonstrates how interpersonal communication and media operate together in the development of public opinion. Elizabeth Noelle-Neumann is a German political scientist. Through this Spiral of Silence theory Neumann indirectly explains the Jews status during World War II under Nazi’s control. Adolf Hitler dominated the whole society and the minority Jews became silent due to the fear of isolation or separation. This theory states that in elections certain views seem to get more play than others. Sometimes people mute their opinions rather than talk about them. It occurs when individuals express when they perceive that their opinion is popular and those who think otherwise remain quiet. This process occurs in a spiral, so that one side of an issue ends up with much publicity and the other side with little. This expression/non-expression rests on two premises. The first is that people know which Continue reading
Benefits of Integrated Marketing Communication
Integrated Marketing Communication is defined as the coordination and integration of all marketing communication tool, avenues and sources within a company into seamless program that maximize the impact on customer and other end users at a minimal cost. This integration affects all firm business-to-business, marketing channel, customer-focused, and internally directed communications. It is a management concept that is designed so that all the marketing communication which consists of advertising, sales promotion, public relation, and direct marketing work together as a unified force rather than each of those marketing communication work in isolation. Besides, it acts as an aggressive marketing plan because it sets and tracks marketing strategy that captures and uses extensive amount of customer information. It also ensures that all forms of communications and messages are carefully linked together to achieve specific objective. Benefits of Integrated Marketing Communication Integrated Marketing Communication ensures that all forms of communications tools and Continue reading