Business communication is a special facet of human communication. In business organizations people working in coordination to produce, market goods and provide services for mutual profit are essentially goal-oriented and need to communicate effectively. Persing has defined business communication as “the spiraling process of transaction of meaning through symbolic action involving all elements associated with the sending and receiving written, oral and non verbal messages, internal and external to organizations of paid people working together to produce and market goods and services for profit.” Business communication, as emphasized in this definition, is a spiraling process as communication between sender and receiver does not start at the same level of ability, understanding, behavior and psyche. External factors as noise, time, and culture also have an impact on communication in the business world. Therefore communication takes a spiral shape in the process of being transmitted from the sender to the receiver. On Continue reading
Communication in Business
Supportive Communication – Meaning and Attributes
Communication is an everyday activity. It is the ordinary interaction that occurs between coworkers, friends, acquaintances, or intimates on daily bases. Communication comes in different forms. Verbal communication which includes sounds, words, language and speaking whiles non-verbal communication involves physical ways of communication like, tone of voice, touch, smell and body language. The quality of communication and how communications are evolves and is maintained are the basis of whether a relationship amongst individuals are stable, become more intimate when appropriate and if additional information is shared between individual reflecting trust between the both parties in every facet of human life. Ineffective communication may lead individual to dislike each other, be offended by each other, lose confidence, refuse to listen and disagree to each other as well as causing a host of other interpersonal problem. Normally positive interpersonal relationships results when always things are going on well and people do what Continue reading
Introduction to Group Communication
Group communication is an extension of interpersonal communication where more than two individuals are involved in exchange of ideas, skills and interests. A group is a number of people with a common goal who interact with one another to accomplish their goals, recognize one another’s existence and see themselves as part of the group. Groups provide an opportunity for people to come together to discuss and exchange views of common interest. There could be many different groups for as many different reasons. For instance, casually formed groups with friends over a drink, coffee break, games, dances or religious gatherings have a different purpose than that of groups attending a meeting or seminar to help fight AIDS or interacting with committee members to draft a proposal. Communication in a group, small or big, serves many goals including collective decision-making, self-expression, increasing one’s effect, elevating one’s status and relaxation. Group communication is Continue reading
Definitions of Key Terms in Integrated Marketing Communications
Integrated means that combine or coordinate separate elements so as to provide a harmonious, interrelated whole. In other word, when all marketing communication tool work together, it will be more effective than work as a single component. It will create more competitive advantages, boost sales and profit, while saving cost, time and stress if this concept is incorporated in marketing strategy. So, if the marketing communication tools are combined as a group it will produce more powerful outcome in the process of delivering customer superior value. Marketing The root word for marketing is market. Market is defined as a place for consumer and sellers to carry out transaction that required cash as an exchange medium for obtaining a product or service. Marketing can be defined in two perspectives which include old view or new view of marketing. From the new view of marketing, it is all about the creation of Continue reading
Case Study of FedEx: A Powerful Partnership of Strategy and Corporate Communication
FedEx, an international company that provides shipping by air and ground and a range of logistics and trade consulting services, must provide speed and dependability globally not only for its core businesses with customers but also in its communications with constituencies about key business objectives. Employees at FedEx work in 200 countries 7 days a week, 24 hours a day. The corporate communication function must operate in as broad a landscape with speed, high impact, and precision. Given the company’s core businesses, communication challenges can arise in many quarters–in anything from crisis management, such as managing communications in the aftermath of a plane crash or computer outage, to e-commerce initiatives, to the rapid implementation of a new business model. According to corporate vice president Bill Margaritis, the corporate communication function needs to add significant value to the business and must be fully aligned with those making high-impact strategic decisions for Continue reading
Process of Communication – Communication Process
The most basic form of communication is a process in which two or more persons attempt to consciously or unconsciously influence each other through the use of symbols or words to satisfy their respective needs. The communication process is dynamic, continuous, irreversible, and contextual. It is not possible to participate in any element of the communication process without acknowledging the existence and functioning of the other elements. The communication process goes through several phases. Here is a description of those phases. 1. The Sender has an Idea Difficult to think of someone “trying to make common,” to communicate, if that person has nothing to share. Yet, thinking of the sender as needing to have an idea in order to start the communication process is misleading since everything people do and everything people are communicates something to others. The intent of this phase is to start the process at a time Continue reading