Case Study: Competitive Advantage of Boeing

As an airplane manufacturer Boeing started its business in 1916. It was William Boeing and George Westervelt who bring this company in to existence. It was 1952 when Boeing launched its first short range jet plane with the name of Boeing 707. After that Boeing continued its journey and makes a number of joint ventures, mergers, acquisitions and many contracts with many Governments and suppliers and became one of the largest Aircraft Jetliner manufacturers in the world. As one of the largest exporter in USA Boeing has a wide range of products. Boeing manufactures and design commercial jetliners and military aircraft combined, rotor-craft, electronic and defense systems, missiles, satellites, launch vehicles and advanced information and communication systems and also is one of the major service providers to NASA in operating Space Shuttle and International Space Station. Boeing is divided its operations into two business units (1) Boeing Commercial Airplanes (2) Continue reading

Ansoff Matrix Analysis of British Petroleum (BP)

British Petroleum (BP) Oil Company is the leading supplier and trader of energy on an international context. The company contributes to a critical role in making sure that the complex supply chain of energy operates in a manner that is efficient as well as effective over the whole world. In the recent past, the company has strived to bring together the supply, optimization of the products that flow in and also out of the assets of the company, and the activities associated with risk management in to one single function. This entails the supply as well as the trading activities that encompass the crude oil together with the oil products, the natural gas, chemicals, power, finance as well as shipping thus creating a clear distinction between the company and its competitors in consideration of the structure as well as the scale of the organization. The application of Ansoff Growth matrix Continue reading

SWOT Analysis of Ford Motor Company

About Ford Motor Company Ford Motor Company is USA based market leader in automotive industry with its operations in more than 6 continents, and they operate near 70 plants worldwide, with about 159,000 employees worldwide it has been leading the automotive industry in USA, and Europe. With their successful mergers with Volvo, Aston Martin and Jaguar they have been able to perform well in UK as well, their vision names one plan one goal shows their global thinking with the integration on suppliers, distributors and global works force they plan to become a true worldwide market leader in consumer vehicles. Their strategy of becoming on stop shop for all vehicle related things that’s include purchasing, financing and maintaining shows their progressive thinking. After their success in USA and Europe market, they plan to conquer Asia Pacific and Middle East which is also an emerging market. SWOT Analysis of Ford Motor Continue reading

PESTEL Analysis of Skoda Company

The two cyclists, who were known as Vaclav Laurin and Vaclav Klement, are considered as the founders of Skoda Company. The two cyclists were used to design and produce their own bicycles and eventually it was established as Skoda. In 1925, Skoda was established in Czechoslovakia and gradually, it was expanded towards Eastern Europe by producing cars, farm ploughs, and aero planes other than bicycles. Skoda has to cope with hard times in company history such as war, economic problems and also the changes in the political environment. While the Skoda is grown up internationally, there was a requirement of a strong foreign partner. By, 1990 Volkswagen AG had dominated by joining Skoda. Volkswagen AG is known as the leading car manufacturer in Europe by manufacturing variety of branded products such as Volkswagen, Skoda, and Audi. PESTEL Analysis of Skoda Company The macro environment consist of factors which are lying Continue reading

SWOT Analysis of Hewlett-Packard (HP)

Overview of  Hewlett-Packard (HP) Company Hewlett-Packard Company (HP) is one of the world’s largest information and technology (IT) companies. It was founded by Bill Hewlett and Dave Packard in 1939. Both of them established Hewlett-Packard (HP) in Packard’s garage which located in Palo Alto, California, USA. First and the foremost, HP is a worlds’ leading PC manufacturer. The creation of these new technologies had brings us a more meaningful impact for the community. This company had offered many products, technologies, software, solution and service for customers, small and medium size of businesses (SMBs) and large enterprises which encompass those customers in the education, government and health sectors. Besides, HP also famous in manufacturing and developing computers, data storage, networking hardware and designing software and sending service. The major product line for the company include those personal computing devices, related storage devices, enterprise servers and also a number of printers and Continue reading

History and Background of FIAT

The foundation of FIAT On July 11th, 1899 few Italian aristocrats founded the “Società Anonima Fabbrica di Automobili – Torino – F.I.A.T” that means translated in English language “Anonymous Society Automotive Factory – Turin”. Giovanni Agnelli was one of the co-owner of the company, he was elected Operational Secretary, but later on he became the most influent figure in the F.I.A.T company with the biggest shared owned. In the following years, thanks to Giovanni Agnelli, F.I.A.T. became profitable and it was listed on the stock exchange. In 1906 F.I.A.T. proceed with acquisition of others Italian industrial firms that permitted the creation of a new company named FIAT, without any dot. In the new company, Giovanni Agnelli could possess a bigger share than in the previous one, getting a dominant position within the firm. The FIAT design and industrial capabilities were concentrated in the production of engines in the first period. Continue reading