With the maturity of Internet technology and low cost of networking, the Internet is like an “adhesive” to bind businesses, groups, organizations and individuals together across time and space, and making the exchange of information between them become “so easy.” Of Marketing, the most important and most essential is information dissemination and exchange between organizations and individuals. If there is no exchange of information, then the transaction has no source. For this reason, the Internet has certain features which are required in marketing to make internet marketing possesses the following characteristics: Not subject to the limitations of time and domain. The ultimate goal of marketing is occupy market share. Because the Internet can exchange information by transcending time and space constraints, firms have more time and more space for marketing. They could provide global marketing anytime and anywhere. Rich media. The Internet was designed to transmit multimedia information, such as Continue reading
Digital Marketing
An Introduction to Affiliate Marketing – Steps and Strategies
One of the easiest forms of online marketing is affiliate marketing. It is a marketing strategy where a merchant or a business house pays an affiliate for making a sale of their products and services. In short affiliate marketing means redirecting or referring a customer to a product or service that the affiliate marketer recommends with the intention of converting him into a client. The affiliate marketer is paid on the basis of the sales he or she generates for the company or the business house. The four main people involved in affiliate marketing are the seller/company/business house/brand, the affiliate or the network which promotes the product, the publisher and the customer. There are also secondary players involved in this game of affiliate marketing. They are the affiliate management agencies, the super affiliates and the specialized third party vendors or sellers. Affiliate marketing and internet marketing do overlap at times Continue reading
Why Online Marketing is More Effective than Traditional Ways?
Marketing is the only way by which consumers are able to gather knowledge about a particular product. Marketing enables the company to build their brand awareness among the consumers. The buying habit of the consumers has changed a lot in the recent years and for that, the marketing process has also changed as per the requirement of the consumers. The two marketing process are ruling the world but to know which on is the better is debatable. The traditional marketing that is company advertising and the online marketing is the two marketing option in today’s world. Traditional marketing or the company advertisement is the old way of marketing the products and this method includes print media, broadcast media, direct mail, and telemarketing. Online or digital marketing is the new tradition in the field of marketing. This includes the social networking sites, video marketing, banner ads, websites, reviews of the products Continue reading
Social CRM – Integration of Social Media into Customer Relationship Management
The modern corporate world has experienced gradual changes over time resulting from different business environments. These environmental changes both internally and externally have in one way or the other affected the growth of business organizations as well as the organizational performance. One of the best ways or improving organizational or business performance is through improving the organizational customer relationships. Business customers act as the greatest assets of the business and therefore their relationship with the business determines the overall performance of the business. A satisfied customer will always end up being a loyal customer of the business and also becomes an ambassador of the company to other prospective customers. Many businesses or organizations have embraced the use of information technology in perceiving different organizational changes and developing effective strategies to counter these environmental changes. On the other hand some other companies have not yet shifted to the use of information Continue reading