Case Study on Entrepreneurship: Larry Page

The Google Guys: Inside the Brilliant Minds of Google Founders Larry Page and Sergey Brin by Richard L. Brandt is a guidebook to the inner workings of Google’s founders. Brandt examines the key characteristics that has led Google co-founders, Lawrence Page and Sergey Brin through their progression and subsequent success. The Google Guys explores the beginning of their venture while they were graduate students at Stanford University and through the obstacles that they encountered as they built their empire. Page is scientifically and academically oriented with an undergraduate degree in engineering from the University of Michigan and a Master of Science in computer science. During his doctoral studies at Stanford, he developed BackRub which was the antecedent of PageRank, a complex algorithm that analyses and ranks websites based on quantity and quality of backlinks or website links to another website. PageRank is analogous to citations used in research where a reference source that Continue reading

Case Study on Entrepreneurship: Mark Zuckerberg

Mark Zuckerberg was born on May 14, 1984, in White Plains, New York. He is arguably one of the most successful young entrepreneurs in the world. He is the current chairperson and Chief Executive Officer (CEO) of the social networking site Facebook. Zuckerberg has made a mark for himself on the global business arena as a strategic entrepreneur. Zuckerberg co-founded Facebook in 2004 with his five college friends at Harvard University. Although Mark did not finish his college education, he has managed to establish himself as one of the most influential people in the world. Statistics show that Facebook has reached more than one billion users. Through Facebook, Zuckerberg has made life better because keeping in touch with friends and family is much easier now. Zuckerberg is a world changer who identified a gap in society and provided people with an opportunity to have a better experience of life. In 2007, Continue reading

Essential Characteristics and Skills of Entrepreneurship

Essential Characteristics of Entrepreneurship Entrepreneurship is considered to be the driving force for economic and industrial growth. These growths arise from the ingenuity of business managers, leaders and administrators. Additionally, entrepreneurship is regarded to be a way of thinking that is motivated by existence of a particular opportunity. The objective of entrepreneurship is to create value. Entrepreneurship has resulted into significant transformation of the society. There are numerous attributes that make a successful entrepreneur. Some of these attributes are discussed below. 1. Self Confident Business environment is very dynamic and challenging. As a result, it is characterized by a high degree of uncertainties. For example, an entrepreneur may establish a business venture but be faced with challenges that may limit its success. However, entrepreneurs do not back off from challenges. Instead, their optimism enables them to tackle challenges head-on. Succeeding is such an environment requires one to be persevering and Continue reading

Entrepreneurship – Meaning, Definition, Need and Importance

Concept and Definition of Entrepreneurship Entrepreneurship is an elusive concept. “Entrepreneurship is based on purposeful and systematic innovation. It included not only the independent businessman but also company directors and managers who actually carry out innovative functions.”-Schumpeter In the above definition, entrepreneurship refers to the functions performed by an entrepreneur in establishing an enterprise. Just as management is regarded as what managers do, entrepreneurship may be regarded as what entrepreneurs do. In other words, entrepreneurship is the act of being an entrepreneur. Entrepreneurship is a process involving various actions to be undertaken to establish an enterprise. It is thus, process of giving birth to a new enterprise. Entrepreneurship is composite skill, the resultant of a mix of many qualities and traits- these include tangible factors as imagination, readiness to take risks, ability to bring together and put to use other factors of production, capital, labor, land, as also tangible factors Continue reading

Entrepreneurship Motivation among Students in India

The Indian economy was previously highly depended on agriculture; however, the current development in the industrial and service sectors requires entrepreneurship to also parallely progress, so, entrepreneurship in India requires ample motivation. Many aspects play a role in developing entrepreneurship: Educational institutions help develop requisite qualities like leadership and team spirit, help in the development of business plans, and the gaining of financial support, besides setting up TBIs and EDCs. Established businesses can help with internship, apprenticeship, and collaborations. Small scale industrial associations can also act as facilitators in prototype labs, and expositions. It is the view of a number of first generation entrepreneurs that entering into entrepreneurship demands a lot of drive and passion. Not only is the entrepreneur expected to be inspired by the idea behind the business, but business man must also have ample leadership potential in order to be able to take the responsibility in case Continue reading

Role of Innovation and Creativity to Enhance Entrepreneurship

Innovation is the process of translating invention or idea into a process, good or service that creates value for customers, government or organizations. Innovation also involve implementation of new or significantly improved product that creates value to the society. The idea must therefore satisfy a specific need in order to be regarded as innovative. The customers’ change in taste and preferences requires organization to generate new ideas that can be applied to processes, products and services to satisfy the needs and expectations of the customers. The innovation is prerequisite for business organization to create revolutionary products that create new markets. The scientific knowledge generated through experimentation studies has contributed immensely to creation of many things that has not previously been in existence. With this regard, organization need to allocate resources for research to stimulate innovation that increases competitive advantage. The IT industries producing electrical like phones, tablets, laptops and desktop Continue reading