Advancement in technology and the changing lifestyles of people requires flexibility and adaptation for business to survive. Technology has affected the way business is conducted around the globe. Opportunities present are friendly to innovative people who are able to come up with different strategies to solve problems that face human beings. Innovation and sustainability have become pertinent in business’ success. Concept of Sustainability Sustainability is a term used in reference to the need to conserve natural environments. It therefore implies that all things that are important to people’s lives depend on the environment. People thrive and survive because of their environment, which allows them to gain access to water and other important resources that are pertinent to their general life ad health. Therefore, ensuring that these environments are conserved should be their obligation. Businesses and individuals need to take the initiative of ensuring that the surrounding environment is protected from bad Continue reading
Innovation Case Study
Case Study of Yellow Corporation: Transforming Business with RFID Technology
One realizes the fact that the evolution of modern society is based on the development of scientific thought and numerous digital devices that appear due to technological progress. The implementation of these new tools results in a significant reconsideration of the traditional approaches used to perform some important activities. Furthermore, the spheres of modern society which could be considered crucial are impacted by these new alterations most of all as humanity tends to create the most efficient approach to guarantee great incomes combined with increased efficiency. The sphere of business also belongs to the most important concerns of the modern world and provides a great basis for the further implementation of innovations and further development of technologies. Besides, the last dramatic changes in the given sector evidence the great use of these new approaches and their great popularity. In these regards, many companies benefit from the wide usage of the Continue reading
Case Study of Apple Inc: How Innovation Strategy Contributes to Business Success
The Boston Consulting Group (BCG) published its ranking of the most innovative companies of 2021. The first line was taken by Apple, with Alphabet, Amazon, Microsoft, and Tesla also in the top five. The 6th position goes to Samsung; IBM Corporation takes the 7th place, and Chinese ICT giant Huawei occupies the 8th. In tenth place is Pfizer, which invented one of the vaccines for the coronavirus. Beyond that, Pfizer is one of the world’s largest drug manufacturers. Innovation is not just about making a new device; it is also about writing software code. That is done in companies that run a search engine, an operating system, or companies that make smartphones. That is why Apple has been the most technologically advanced company globally for years, and others like it are growing in that ranking year after year. In addition, Fast Company magazine ranked the innovative companies of the world Continue reading
Case Study: How Boeing 787 Dominated the Aviation Market?
Boeing has been a primary manufacturer of the aerospace industry for more than 40 years. It was set up the first time in Seattle Washington in 1916 by William E. Boeing, and merged with Douglas Aircraft Company (owned by McDonnell Douglas) in 1997 and moved its corporate headquarters from Seattle to Chicago, Illinois in 2001. The merger made the combined company a leadership in commercial aviation. Currently, Boeing has employees more than 170,000 people over 70 countries. Boeing operates in five segments: Commercial Airplanes, Boeing Military Aircraft, Network & Space Systems, Global Services & Support, and Boeing Capital Corporation. Not only producing airplanes, Boeing also works on producing components for spaceship and other significant products related to aircraft industry. Prior to the launching of 787 Dreamliner, Boeing had specialized with 767 and 747-400 models of air-crafts for its clientele. The decline in the market for Boeing 767 and 747-400 that Continue reading
Case Study of Ford Company: Use of Innovation for Better Competition
Ford is one of the revered car brands in the global market. The Ford Motor Company has its headquarters in Dearborn, Detroit. Henry Ford founded the automobile company in 1903. The firm has become a leading manufacturer and marketer of automobiles around the globe. The firm is known for producing the Lincoln and Ford brands. Ford competes with different companies such as General Motors (GM), Volkswagen, Toyota, and Mercedes Benz. Throughout the years, Ford has been using powerful approaches to attract more customers and improve its sales. For instance, the introduction of the Ford Mustang in 1964 revolutionized the firm’s performance. Ford also introduced and marketed new vehicles in different parts of the globe. The success of the firm led to the acquisition of Aston Martin in 1990 and Jaguar Cars in 1994. However, the beginning of the 20th century was characterized by numerous challenges such as increased fuel prices Continue reading
Case Study: Alliance between Swatch and Mercedes Benz
The process of making Smart car started in 1994 after a deal was sealed between Daimler-Benz, maker of Mercedes-Benz and Swatch, Swiss watchmaker. A joint venture of the two companies created a firm known as Micro Compact Car AG whose headquarters were located in Biel, Switzerland. After announcing the deal, three co-directors were appointed to head the new company, which was later to be known simply as the ‘Smart’ after moving to Germany from Biel. The directors were engineer and designer Johan Tomforde and financial administrator Christopher Baubin from Daimler-Benz and swatch marketing manager Hans Jurg Schar. SMH (makers of the swatch watches) contributed 49% of the initial capital of 50 million Swiss francs while Daimler-Benz contributed the remaining 51%. The company comprised of two branches namely MCC GmbH based in a suburb of Stuttgart known as Renningen charged with the responsibility of designing the car. Hayek’s SMH Auto SA, was to Continue reading