Strategic alliances are collaborative organizational arrangements that use resources or governance structures from more than one present organization. Strategic alliances have three main characteristics, First, two or more firms partnering remain independent to the formation of the alliance. Second, alliances perform the feature of ongoing mutual interdependence, from which one party is vulnerable to the other party. Mutual interdependence between party leads to shared control and management, which contributes to the complexity of alliance management and often creates significant administrative costs. Third, because the partners of alliances remain independent, there is uncertainty as what one party expects the other party to do. Literature Review on Strategic Alliances Buckley, Glaister, Klijn, & Tan (2009) describe that, two types of knowledge accession partnerships: one pursuit of efficiency and productivity based on complementary knowledge transfer and the other in pursuit of business scope and product adaptability based on supplementary knowledge transfer. They also Continue reading
Literature Reviews
Literature Review – Social Media Marketing Strategies
Social Media Coming to Age in Business Social media has a long history when compared to what people know nowadays. Facebook and other social media platforms exist as a natural outcome of the evolution of the social media development that has occurred for several centuries. It is evident that letters served as the earliest communication methods. They were delivered by hand from the sender to the recipient. When it comes to analyzing the history of social media, one may see that the earliest postal services existed as early as 550 B.C (Hakansson, 2015). Despite the development, the messages became short (Parveen, Jaafar, & Ainin, 2015). The business industry also continued to grow due to friendly economic policies and various incentives that existed in the market. The development of supercomputers after the 1940s saw the creation of networks between computers and consumers. The situation influenced the development of the internet. The Continue reading
Literature Review – Quality Management Systems
According to various authors, quality improvement and management has become a subject of great importance in organisations. Quality Management focuses on the overall process of a system rather than just concentrating on results, it is the determination and implementation of the quality policy with regard to the organisation. Many organisations throughout the world have started to realize the potential it holds for them and have therefore adopted new philosophies focused on quality management rather than just being focused on the end results. Some organisations already implementing the ISO 9001 Quality Management System are wondering is it worth maintaining and what significance does it hold for the company? Empirical studies have shown that Quality Management does indeed have a positive effect on the various business functions (Piskar & Dolinsek, 2006) and therefore calls for a deeper look. The empirical studies were undertaken through questionnaires during 2002 in Slovenia. 212 Companies that Continue reading