Innovation is defined as new ideas that work and a successful innovation can be achieved through the creation and implementation of new processes, products, services and methods of delivery which will result in significant improvements in the profitability and enhance the growth of an enterprise. An organization is considered innovative if it stirs up the marketplace, by creating competitive pressures and new opportunities. It has been recognized that innovation success in an established organization requires balancing the stabilized efficiency of the current market offerings and building new capabilities to create and develop offerings for unknown markets. There exist four types of changes to achieve strategic edge within an organization. Managers can use these four types of changes to achieve competitive advantage in the international environment. Each company can have maximum impact upon the chosen market through its own unique configuration of technology, product and services, strategy and structure, and culture Continue reading
Modern Management Practices
Learning Organization – Meaning and Importance
Learning organization means organizations where people continually expand their capacity to create the results they truly desire, where new and expansive patterns of thinking are nurtured, where collective aspiration is set free, and where people are continually learning how to learn together. From this definition we can understand that learning organization is a team and organizational process rather than individual and it is a continuous never ending process. It is essential for a learning organization to make creative and better ways of learning and improving its performance. It becomes a part of the continuous process of sharing information with people and the environment, and exchanging and disseminating information. A learning organization is entirely different from a traditional organization as it has the capacity to make changes continuously. The theory of organizational learning stresses the importance of policies and procedures inside the organization in response to the outside consequences even though Continue reading
Green Strategies and Green Marketing Strategy Matrix
Industry green norms and potential green market size are key issues for companies looking to gain competitive advantage with green marketing. Companies should consider the likely size of green markets in its industry as well as how can they differ their green products or services from their competitor’s one’s before they take steps on going green. There are four types of green strategies: Lean Green, Defensive Green, Shaded Green and Extreme Green. Following Green Marketing Strategy Matrix illustrates the need for companies to identify their position in regards to substantiality of green market segments and differentiability of greenness in order to choose the right strategy to enter a green market. Promotions tools adopted by this strategy are rather quiet such as public relations versus mass advertising. The Shaded Green strategy puts some secondary emphasis on greenness in its more overt promotional efforts and also pursues green product development as well. Continue reading
Whittington’s Classical and Processual Schools of Thought
Strategic management is becoming more important for business construction. Especially, the changing in business environment could threat to organization’s stability. Whittington (2000) introduced four approaches to strategy which are classical approach, systemic approach, evolutionary approach and processual approach. Whilst planning are made through market changes adaptability in classical school, strategies must be updated daily to survive in unpredictable market in evolutionary school. Different from the two approaches, Whittington, 2000 mentioned: “ Processualist emphasis the sticky imperfect nature of all human life, pragmatically accommodating strategy to the fallible processes of both organizations and markets. Systemic approach is relativistic, regarding the ends and means of strategy as inescapably linked to the cultures and powers of the local social systems in which it takes place” Whittington noted that the main principle of “processual” is to accept unattainable ideal of rational fluid action and work with it. The Approach was laid by American Carnegie Continue reading
Visionary Leadership Style – Meaning, Benefits and Challenges
Visionary Leadership is defined as an operation to influence others in order to create a better future and solve problems in an innovative way. Visionary leaders are those which have the ability to see the capabilities in others have the tendency to lead them. This type of leadership style creates a positive momentum and endurance in an organization. However, the visionary leadership style is most effective when an organization needs a new and clear direction to follow. Employees or people who performed under visionary leaders always enjoy working with them and truly want themselves to reach their full potential and find meaning in their work. Visionary leaders are somewhere different from other leaders as they always inspire, encourage, empower and equip their team members for a better outcome. Therefore, if businesses is looking for moving to a next high level and takes on new initiatives or re-evaluate their vision, then Continue reading
Barriers to Innovation and How to Overcome Them
Innovation is doing things in new ways in order to achieve significant results and make a huge difference in performance compared to others. Innovation’s goal is to have a positive change, to make someone or something better. Innovation is also defined as new ideas that work and a successful innovation can be achieved through the creation and implementation of new processes, products, services and methods of delivery which will result in significant improvements in the profitability and enhance the growth of an enterprise. Innovation is a special case of planned change and learning that either transforms current products, services, and markets, or creates an entirely new market by introducing a radically new product or service. An organization is considered innovative if it stirs up the marketplace, by creating competitive pressures and new opportunities. It has been recognized that innovation success in an established organization requires balancing the stabilized efficiency of Continue reading