MBA Knowledge Base

Organizational Culture – Development and Importance

When coming into or starting an organization, many things need to be decided upon for that organization. The organization’s mission statement, its business plan, and its structure are a few of the many things that need to be decided for that organization. One element that is extremely important to establish within an organization is the organization’s culture. An organization’s culture is extremely significant within an organization, and an organization’s culture can be determined from a variety of different types of cultures. Organizational culture can also be called a corporate culture and is defined as the set of shared, taken-for-granted implicit assumptions that a group holds and that determines how it perceives, thinks about, and reacts to its various environments. Each and every organization has its own type of organizational culture that sets it apart from other organizations. One reason organizational culture is vital to an organization is because the type Continue reading

Abey Francis

Five Important Organizational Cultural Models

Culture is often said “to eat strategy for breakfast” the implication that, regardless of how good a strategy is, unless specific initiatives are concentrated on changing people’s attitudes, behaviours and work practices, the strategy will fail. Understanding culture of an organisation can be quite the task especially in large companies with a number of employees and staff being very diverse culturally. With the help of Cultural Models, understanding the cultural situation becomes easier. Following are some of the existing Cultural Models. 1. Edgar Schein’s Model Edgar Schein’s model is one such which helps interpret what the cultural position is within the firm. To Schein, culture is dynamic and multi-faceted; it cannot be easily judged as good/bad, strong/weak, or effective/ineffective. Culture is contextual and lives within us as individuals as well as within groups of people. Edgar Schein believed that as employees go through various changes and adapt to the external Continue reading

Abey Francis

The Customer Satisfaction Model – Based on American Customer Satisfaction Index (ACSI)

The Customer Satisfaction Model is a set of causal equations that link perceived quality, perceived value and customer expectations to customer satisfaction. The customer satisfaction model is linked, in turn, to its consequences in terms of customer complaints and customer loyalty. This model is based on the American Customer Satisfaction Index (ACSI), which is one of the best-in-breed solutions for customer satisfaction measurement that is tied directly to financial performance. The American Customer Satisfaction Index (ACSI) is the leading national indicator of customer satisfaction with goods and services in the U.S. economy. The ACSI was developed by the University of Michigan’s Stephen M. Ross School of Business. The dependent variable in this conceptual model is customer satisfaction, while the independent variables are perceived quality, perceived value and customer expectations. Customer complaints and customer loyalty are the results (consequences) of this conceptual framework. Perceived quality is the first determinant of customer satisfaction, Continue reading

Abey Francis

6 Tips on Choosing the Right Forex Broker

So, you have decided to enter the forex market and start trading? You have most likely done quite a lot of learning here, before making that particular decision, and there is absolutely no doubt that you are ready to start trading now that you have decided to do it. Sure, you will never be 100% ready, and there is always some risk involved, but you have most likely been learning a lot about this, and you feel confident enough to give it a go. Read more about forex trading in general: https://moneysmart.gov.au/investment-warnings/forex-trading Now, of course, in order to give this a go, one of the main things you will have to do is, naturally, find and choose the right forex broker for yourself. You know that choosing the right platform is of extreme importance, and you absolutely know better than to make a random choice and hope for the best. Continue reading

Abey Francis

The ADDIE Model for Instructional Design in Training Development

Instructional design denotes the process through which tutors or other relevant education stakeholders improve instruction through the systematic development of teaching materials to respond to the identified learning requirements. It is also referred to as instructional systems design. To guide the process of instructional design, many approaches have been suggested and their effectiveness supported and criticized in equal measure. One of the most popular instructional system design models is the ADDIE model, which represents five phases of the instructional design process. The phases comprise the Analysis, Design, Development, Implementation, and Evaluation stages It is important to know and understand the ADDIE model if a training development program is to be successful. ADDIE model is an extremely effective tool in training development that addresses instruction. Most employees have a significant amount of information to learn in order to become more proficient at their jobs. Therefore, the ADDIE model could be quite Continue reading

Abey Francis

Case Study: Balancing Culture and Growth at Starbucks

Howard Schultz built Starbucks into one of the most successful companies in the United States. Indeed, Starbucks has joined such other iconic American corporations as Disney and McDonald’s in spreading its brand across the globe. Indeed, Schultz has come to symbolize a new breed of high successful entrepreneurs. His 2000 memoir, Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time, became an instant best-seller. People can be forgiven if they believe Schultz was the company’s founder, but this is not the case. Starbucks, in fact, was founded in 1971. It was already a thriving, albeit small, coffee bean market in Seattle’s Pike Place Market when Schultz first dropped in. At the time, he was selling kitchenware for a Swedish manufacturer. It was, he claims, love at first smell. In 1982, he moved to Seattle and joined the company as director of retail operations. A visit Continue reading

Abey Francis