As result of mergers and acquisitions activities Chase Credit Card Services (CCS) became fifth largest credit card issuer in the industry. Being a child of a highly reputable J.P. Morgan Chase bank the CCS has many competencies and competitive advantages in order to compete in already saturated credit card market. Evolvement of internet and technology, globalization, legislation and modernization of financial industry is giving new opportunities for expansion of the credit card business. Despite of intense competition among the banks to acquire and retain profitable customers this market still has a great potential for the right players. CCS reached a critical point when it is equipped with the right instruments and now needs to demonstrate that it is able to leverage them the most optimal way to maximize its profit and prove to its parent investment banking company that it still deserves to be a part of Chase core business. Continue reading
Management Case Studies
Management case studies are real-life examples of issues and problems found in particular workplaces or business organisations. Case study assignments give the opportunity to relate theoretical concepts to practical situations. Most case studies are written in such a way that the reader takes the place of the manager whose responsibility is to make decisions to help solve the problem. In almost all case studies, a decision must be made, although that decision might be to leave the situation as it is and do nothing.
Case Study of LG: A Global Success Story Through Continuous Innovations
LG Electronics is a global leader in the production of electronics, telecommunications products and chemicals. The organization was started in Korea with the name ‘Lucky Chemical Industries’ in the year 1947. The focus at the time was on the manufacture of chemicals. However, the organization ventured into the electronics industry and by the year 1958, it was the largest producer of radios, color televisions and fans. In 1959, it changed its name to Goldstar as it began producing plastic items. Goldstar was the first company to produce a radio in Korea and it went on to produce other household electronic products. In addition, the company produced soaps, detergents and other hygiene products under the Lucky brand. In the year 1995, the company was named ‘LG’, which was the abbreviation of ‘Lucky Goldstar’. The company also uses the tagline, ‘Life’s Good’ in marketing the products. Today, LG Electronics is a global organization operating Continue reading
Corporate Branding Case Study: ‘Power of Dreams’ Campaign by Honda
In 2002 Honda Motor Company was the number-three Japanese automobile manufacturer in the world, behind Toyota and Nissan. While Honda’s automobile sales in Japan and the United States were considered strong, sales in the United Kingdom and mainland Europe were thought to be weak, even though automobile production in the United Kingdom had been ongoing for a decade. Further, Honda vehicle sales had been declining in these regions since 1998. In response to these problems Honda hired ad agency Wieden+Kennedy London office to create an advertising campaign that would directly address the issues. ‘‘The Power of Dreams,’’ released in 2002, was an omnipresent campaign in the United Kingdom and beyond, using television, direct mail, radio, posters, press, interactive television, cinema, magazines, motor shows, press launches, dealerships, postcards, beermats (coasters), and even traffic cones. It built upon Honda’s company slogan, ‘‘Yume No Chikara,’’ which was first endorsed in the 1940s by Continue reading
Case Study of Walmart: Business Model Innovation for Sustainability
A business model is a plan or strategy that a company uses to attain its goals and objectives. The goals and objectives of an organization relates to the identification of the targeted customer base, identifying the sources of funds and the various areas for revenues. The goals for most companies are to maximize the profit and to make sure that the company expands and grows in the process. A business model is an abstract depiction of a company. It integrates the various processes of a company and highlights the various strategies and approaches taken by a company to achieve its objectives and goals in the process. A business model is developed by aligning the goals of an organization with the structure of an organization. There are various types of business models. Some of them are, “Bricks and clicks model”, “collective business models”, Direct sales model” etc. These are some of Continue reading
Case Study of Onida: Brand Analysis and Revival Strategies
Story so far….. Household name in television Onida was founded in 1981 and by1982 the company had started assembling television sets at its own factory. Superior products backed up by distinctive design, cutting-edge advertising and purposeful marketing made Onida a household name in India. In addition to televisions, the company has recently made a foray into other household appliances, including air-conditioners, washing machines, DVDs and home theatre systems. For business and industry, Onida has introduced state-of-the-art multimedia presentation products. Onida, is still well known for its brand mascot ‘The Onida Devil’ and its punch line “Neighbor’s Envy Owner’s Pride”. In the 1980s when owning a television set was considered a luxury, Onida launched its advertising campaign on the platform of envy, to promote its television range. A green-horned devil with a long pointed tail was the spokesperson in all its ad campaigns till the 1990s. The ‘Devil’ helped Onida gain Continue reading
Case Study on Business Systems Planning And Implementation : McDonald’s Corporation
McDonald’s has worked hard to be more than a restaurant chain. It has become a marketing icon and is part of the routines of millions of people. Its success is so far reaching that it has developed its own culture and identity. It has become a symbol of the success and desirability of American popular culture. McDonald’s operates more than 24,000 restaurants in 114 countries. It has a 21 percent share of the very competitive US fast food industry. Overseas restaurants now account for half of the company’s profits. McDonald’s plans to open 10,000 new restaurants by the year 2005. It has been the forerunner in the recent industry trend of co-branding and satellite locations. What has set McDonald’s apart from the average hamburger restaurant is its ability to recognize customers’ needs and desires. It seems customers want fast, friendly service in a clean and orderly environment. McDonald’s Continue reading