Apple Inc. is an American consumer electronic company which designs, develops manufactures and supports the well-known hardware products such as Macintosh computers, the iPod, the iPhone and the iPad. Most of Apple’s products seem to be a trigger of revolution in electronic market and this reason contribute Apple as a market leader. The main strategy to run its business is not only creating new innovation product but also incremental improvement. The strength of Apple is “think different”. With innovative ideas and aesthetic designs, Apple has changed how people listen to music and communicate. One of the success products of Apple is iPhone which is a revolutionary device. It combined the feature of music device (iPod) and mobile phone technology with the key feature on this product that is “multi-touch” and “multi-tasking” on the graphic user interface. The phone supports a camera, a multimedia player, a blue tooth, web browsing and Continue reading
Management Case Studies
Management case studies are real-life examples of issues and problems found in particular workplaces or business organisations. Case study assignments give the opportunity to relate theoretical concepts to practical situations. Most case studies are written in such a way that the reader takes the place of the manager whose responsibility is to make decisions to help solve the problem. In almost all case studies, a decision must be made, although that decision might be to leave the situation as it is and do nothing.
Case Study of Air Asia: Information Technology Implementation for Business Success
Information Technology (IT) is one of the major enablers of AirAsia’s successful low cost business model. AirAsia had demonstrated the strategic value of information and communications technology (ICT) in improving competitiveness with a very high majority of its passengers making their bookings online. AirAsia was also the world’s first airline to allow SMS (short messaging service) booking and payment of airline tickets. In 2003, AirAsia proud to be the first airline in the world to offer flight booking and payment via Short Messaging Service (SMS) and make their guests flight booking anytime and from anywhere 24 hours and 7 days a week. Apart from making a Flight Booking, AirAsia guests can also make enquiry on lowest fare, departure or arrival information and city codes. All this is available at a normal cost of RM0.15 cents per SMS and without any additional charges. AirAsia guests can also register to be the Continue reading
Case Study on Vodafone’s Re-Branding Strategies in India: Hutch to Vodafone
Launch of Vodafone Essar Vodafone is the world’s leading international mobile communications company. It presently has operations in 25 countries across 5 continents and 40 partner networks with over 200 million customers worldwide. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market. The Essar Group is a diversified business corporation with interests spanning the manufacturing and service sectors like Steel, Energy, Power, Communications, Shipping & Logistics and Construction. The Group has an asset base of over Rs.400 billion and employs over 20,000 people. Vodafone Essar was launched in India on 21st September 2007. Vodafone was welcomed in India with the “Hutch is now Vodafone” campaign. The popular and endearing brand Hutch was transitioned to Vodafone across India. This marked a significant chapter in the evolution of Vodafone as a dynamic and ever-growing brand. This brand unveiled nationally through a high profile campaign Continue reading
Case Study on Business Strategies: The Downfall of Sun Microsystems
Sun Microsystems has been described as “the last standing, fully integrated computing company adding its own value at the chip, OS and systems level.” The product line of Sun Microsystems include servers and workstations, Solaris operating system software for client-server networks, UltraSPARC and Java microprocessors, Java Internet software, and enterprise-wide support services. The major competitors of Sun Microsystems in the technical and scientific markets were primarily Hewlett-Packard (HP), IBM, Compaq, and Silicon Graphics. The information technology industry was extremely competitive and characterized by rapid and continuous change, frequent product improvements, short life cycles, and price reductions. This environment was forcing Sun Microsystems to rapidly and continuously develop quality products and services at competitive prices. By 1998, Sun was the leading provider of UNIX-based servers with a U.S. market share of 26% of all web servers in use. Sun was also a strong force Continue reading
Case Study: iTunes Strategic Innovation
iTunes is a media player computer program used for playing, downloading, saving, and organizing digital music and video files on desktop or laptop personal computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad devices. iTunes can connect to the iTunes Store to purchase and download music, music videos, television shows, iPod games, audiobooks, podcasts, movies and movie rentals , and ringtones. It is also used to download application software from the App Store for the iPhone, iPad and iPod Touch. iTunes has been criticized for not being able to transfer music from one portable device to another. iTunes was introduced by Apple Inc. on January 9, 2001. The Strategic Innovation Behind iTunes Over the past decade, Apple Inc. has been extremely successful in formulating and implementing a coherent and focused strategic vision. Its success is evident not just in the company’s bottom line results but also Continue reading
Case Study on Entrepreneurship: Bill Gates
Bill Gates was born in Seattle on October 28, 1955 to his parents, Mary and William Gates II. He has two sisters. His father was a prominent Seattle lawyer, and his mother was a schoolteacher, University of Washington regent and chairwoman of United Way International. His great-grandfather was a state legislator and mayor, and his grandfather was the vice president of a national bank. Bill strongly believes in hard work. He believes that if you are intelligent and know how to apply your intelligence, you can achieve anything. In school, he had an excellent record in mathematics and science. Still he was getting very bored in school and his parents knew it. Bill’s parents came to know their son’s intelligence and decided to enroll him in prestigious Lakeside private prep school, known for its intense academic environment. Bill first started working with computers at the school. His mother was Continue reading