Case Study: General Electric’s Two-Decade Transformation Under the Leadership of Jack Welch
When Jack Welch became CEO of GE in 1981, he set out to reenergize one of America’s largest companies. Through a revision of GE’s mission and values Jack Welch grew GE from a $24+ billion company to into a $74+ billion company, ready to face competitors and future challenges. Welch realigned goals and motivation, forcing managers to stretch to previously unknown limits. Any company not number one or two in their industry was divested or closed and though sometimes perceived to be a destroyer, he restructured GE into one of the world’s most staid corporations. Jack Welch’s management and motivation approach included three main areas: Goal setting and preparing the company on a corporate level for its competitive challenges; Empowering employees at all levels of the organization; and Communicating his new goals and visions through the entire organization, using such tools as extensive training programs, newly formed teams and 3600 Continue reading