Aligning Business Ethics and Corporate Social Responsibility
History tells us that ethics generate trust. But before anything else, ethics create a reputation, which in turn develops the elements of trust between people. The thrust of intensive ethical attention in business is brought about by the growing power of consumers towards businesses. Gone are the days when they would just buy products based on what it offers because now they would likely care about the brand’s practices. Consider the impact of Nike’s marred reputation on its economic activities when unethical workplace environments and practices were made public. The company was quick to decide on what it should do to the situation, which is to gain public trust again through public showmanship of ethical efforts. Although ethical choices are unavoidable and ethics is inescapable even in business, the intensity of such phenomenon has increased due to the growing concern on the collective impact of a business’ unethical action. The Continue reading