Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Role of Leaders in Shaping Organizational Culture

Management Principles

Case Study on Business Ethics: McKinsey Opioid Scandal

McKinsey and Company, a leading consulting agency, has agreed to pay US$573 as a settlement for advising Purdue Pharma, a drug company, on how to “supercharge” opioid sales. The agreement to pay the settlement was reached after the management of the consultation firm agreed with attorney generals of 47 states, Massachusetts court records revealed. This action disrespects human rights, especially for the patients of the drug produced by Purdue Pharma. The decision to settle was made in February 2021 when the Company’s unethical advice to the pharmaceutical organization was disclosed. For about a decade, McKinsey advised Purdue on ways to brand and market opioids and influence doctors into prescribing high doses of opioids. The consulting firm also ensured that Purdue maximized its profits by offering guidance on evading pharmaceutical prescriptions. In addition, McKinsey was also known to be involved with other opioid-related works, including consulting advice to Johnson & Johnson, Continue reading

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Deficit Spending- Meaning, Advantages and Disadvantages

Deficit spending is the amount the government consumes that overtakes revenue over a particular budget year. Globally, it is a system used by most governments for economic stability. Deficit spending can be of either positive or negative impacts depending on the country’s aim in applying it. If well-strategized, it can be of immense aid to rescue the economic growth; it benefits every person in that specific government by opening room for investors. Deficit spending takes place when the government consumes more than the revenues. The government uses deficit spending for economic growth by opening opportunities for private sectors. For example, the private sector can offer loans to people so that they can start their businesses. In deficit spending, the consumption rate is higher than the profit that the government acquires. Therefore, the government spends more than what is available in addition to having more needs. Deficit spending multiplies huge debts Continue reading

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Case Study: “Dove Chooses Beautiful” Advertising Campaign

In 2015, Dove launched its new Dove Choose Beautiful advertising campaign, writing a new chapter to one of the most successful marketing campaigns ever, the Real Beauty campaign that started in 2004. The campaign was groundbreaking: its purpose went beyond promoting its commercial products but aimed at drawing people’s attention to some topical themes. Dove Choose Beautiful, follows the path outlined by the original campaign, questioning the unachievable female beauty canons promoted by the media and encouraging self-esteem and genuine Beauty instead. Since 2004, the renowned New York-based advertising firm Ogilvy & Mather has been developing a successful mix of print ads, billboards, and videos which raised public attention, generated debates and, ultimately, increased sales. Understanding the 2004 Real Beauty campaign, its premises, social background, and grounding philosophy is an obligatory path to discuss the Dove Chooses Beautiful marketing strategy. Case Background Dove is a beauty care brand owned by Unilever, a British-Dutch Fast-Moving Consumer Goods (FMCG) multinational company. Continue reading

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Impact of Information Technology on Global Business

Information technology (IT) is probably the force the rampant globalization and economic internationalization. Whereas the world was already destined to becoming a global village even before the eruption of the World Wide Web (WWW) and other digital networks, the Internet has largely facilitated this sojourn and it continues to do so with the new inventions that rock the world each day such as electronic commerce, social networks, and other technological gizmos. Influence of Information Technology on Businesses That Operates in a Global Environment The general answer to this question is that Information technology has revolutionized the operation of businesses in the global environment. Considering that ‘global’ comprises of compounded ‘locals’, perhaps it is prudent to begin this analysis from the minuscule level of local businesses and the effect that information technology has on them. Local businesses are now creating company websites to advertise the services and products that they have Continue reading

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Challenges for Indian Banking System under Basel II

A feature, somewhat unique to the Indian financial system is the diversity of its composition. We have the dominance of Government ownership coupled with significant private shareholding in the public sector banks and we also have cooperative banks, Regional Rural Banks and Foreign bank branches. By and large the regulatory standards for all these banks are uniform. Costly Database Creation and Maintenance Process: The most obvious impact of BASEL II is the need for improved risk management and measurement. It aims to give impetus to the use of internal rating system by the international banks. More and more banks may have to use internal model developed in house and their impact is uncertain. Most of these models require minimum 5 years bank data which is a tedious and high cost process as most Indian banks do not have such a database Additional Capital Requirement: In order to comply with the Continue reading

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Effect of Motivation on Employee Productivity

Employee motivation has always been a central problem for leaders and managers. Unmotivated employees are likely to spend little or no effort in their jobs, avoid the workplace as much as possible, leave the organization if given the opportunity and produce low quality work. On the other hand, employees who feel motivated to work are likely to be persistent, creative and productive, turning out high quality work that they willingly undertake. Organizational performance at individual, collegial and organization levels are being jeopardized and subjected to various organizational changes. Specifically, as developed organizations became larger, more multifaceted and more challenging, concerns about organizational performance competencies development and how it could likely to impact culture and direction of the organization have been in the forefronts of business dialogues. There had been much to say about the role of motivation and their expansion but very little has been done on developing motivation-based performance Continue reading

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