Indirect Channel Relationships in Industrial Marketing

The manufacturer’s choice of indirect channel relationships may be  separated into those of a strategic nature and those which are matters of  policy. In the former instance there are two basic alternatives: selective  distribution is one in which the firm sells through one or a limited number  of outlets in each market area or segment, or intensive, is one in which all  outlets in a given market segment will be utilized. The decision to pursue a  selective rather than an intensive strategy, or vice versa, based on a number  of circumstances. Intensive distribution: If the manufacturer elects to market through  all outlets of the chosen type or types that will buy his products, he may be able to gain complete coverage of his total market rather quickly. Merely  by the laws of chance at least one outlet in each market area should be willing to handle his product. Moreover, there Continue reading

Introduction to Crtical Path Analysis

Critical Path Analysis The OR techniques used for planning, scheduling and controlling the large and complex projects are often referred   to as Critical Path Analysis or Network Analysis. A network is a graphical diagram consisting of a certain configuration of arrows and nodes for showing the logical sequence of various tasks( or activities) to be performed to achieve project objectives. Network analysis is the quite useful for designing, planning, coordinating, controlling and decision- making so that the project could be economically completed in the minimum possible time with the limited available resources two most popular form of this technique now used in many scheduling situations are the Critical Path Method (CPM) and Program Evaluation and Review Technique. (PERT) CPM: It differentiates between planning and scheduling. Planning refers to the determination of activities that must be accomplished and the order in which such activities should be performed to achieve the Continue reading

Charles Handy’s Model of Organizational Culture

Organizational culture influences the behavior of organisations but as it is intangible it is difficult to define and understand. Organisational culture introduces unspoken rituals and tacit rules and addresses the actions, values, and behaviors, which, in combination, contribute to the overall philosophy and environment of the organisation.  It shapes the way in which employees behave and make decisions and is formed over time as a result of the experiences and values of the organisation and the way in which it reacts to internal and external circumstances. A key role of organizational culture is to differentiate the organisation from others and provide a sense of identity for its members. Cultures do not have to be logical or consistent, in fact they seldom are and can appear quite haphazard and chaotic to the outsider. A strong culture is one that is internally consistent, is widely shared, and makes it clear what it Continue reading

Case Study of Dyson: Competitive Advantage through Innovation

Dyson, an electrical manufacturer, is solely owned by Sir James Dyson, and its headquarters are based in Malmsbury, Wiltshire. Dyson was the first company to introduce a bagless solution to conventional vacuum cleaners. After securing a significant market share in the vacuum cleaner industry, the company decided to diversify in to new products and countries. Dyson’s vision is to make products more environmentally friendly and easy to use; his ongoing mission is to promote design and innovation through the production of his products. Today Dyson has a presence in 45 countries and still maintain a 46 % and 32% share in the UK and US Vacuum cleaner market, respectively. Dyson has strong brand recognition, as the qualities projected by James Dyson become associated with the product itself. The product is instantly identifiable by the brand name, because of the innovative design portrayed. Even though Dyson is a leading vacuum cleaner Continue reading

Financial Reporting – Meaning, Objectives, Characteristics, and Principles

Financial statements entail the end products which are prepared from the adjusted trial balance. Financial statements play an important role of communicating key accounting information concerning a business organization to those people who are interested in the business. The financial statements act as a model of a business enterprise by showing the business organization in financial terms. The major financial statements includes income statements or profit and loss account, the balance sheet or statement of financial position, the cash flow statement and changes in owner’s equity. The income statement or the profit and loss account summarizes the expenses and revenues that a business incurs in a particular accounting period. Income statement is an important financial statement as it enables people to determine as to whether the business has attained its profitability objectives or not. The balance sheet main purpose is to explain the position of a firm at a particular Continue reading

Mind Mapping – A Tool For Visually Organize Your Thoughts

Mind mapping is a very old technique which has been used for centuries for  brainstorming, visual thinking and problem solving in all subject areas. Some of the earliest examples date back to the 3rd century where these techniques have been used by the famous Greek philosopher Aristotle. A mind map is a powerful graphic technique  which provides a universal key to unlock the potential of the brain. It harnesses the full range of cortical skills – word, image, number, logic, rhythm, colour and spatial awareness – in a single, uniquely powerful manner. In so doing, it  gives you the freedom to roam the infinite expanses of your brain. Mind mapping was further developed  by Tony Buzan  following his research into note-taking techniques  in the late 1960s. Mind maps are a type of diagram used to visually display information in a relational way. Typically they start with a central idea, denoted Continue reading