Liquidity and Profitability Trade-Off

Differences Between Liquidity and Profitability The liquidity is the ability of a firm to pay its short term obligation for the continuous operation. A firm is considered normally financially solid and low risky which has huge cash in its balance sheet. The liquidity is not only measured by the cash balance but also by all kind of assets which can be converted to cash within one year without losing their value. It has primary importance for the survival of a firm both in short term and long term whereas the profitability has secondary important. The profitability measures the economic success of the firm irrespective to cash flow in the firm. It is often observed that a firm is very profitable in its books but it does not have sufficient cash and cash equivalent to pay its daily bills and due obligations. That is an illustration of classical poor liquidity management. Continue reading

Managing Environmental Uncertainties in Business

Recent years have had a distinctive progressive pace of development, and with such rates of creating innovations, environmental issues have been on the rise. Along with the rapid decrease in ecology quality, many regulations and policies for its preservation are created, which directly affect business enterprises. Therefore, an ability to quickly react to the uprising environmental issues and the potential to solve them with benefits for the company has become a driving factor in the success of corporations. Managers are one of the primary people in enterprises who become affected by environmental uncertainty, as they must be fast to respond to the issues, create new regulations and adjust to current events in no time. When talking about uncertainty, it is hard to collect sufficient information and plan strategies that are undoubtedly effective; therefore, managers face significant challenges while future planning is connected with environmental needs and changes. Each corporation chooses Continue reading

Communication in Organizations – Meaning, Importance, and Types

Communication is the process of passing information from one person to another with the intention of creating a shared comprehension. Organizational communication on the other hand is the conveyance of information within an organizational setting. Communication is essential in every organization because it entails information that plays an important role in effective performance. Every organization has set a number of objectives in order to be competitive in the ever changing world. In order to achieve the set objectives and to gain comparative advantage, organizations should invest in proper communication procedures and channels. Importance of Organizational Communication Communication is one of the crucial components in every organization and its efficacy is the secret in realizing overall organizational success. Communication can only be considered efficient when the receiver of the information understands the subject and the meaning of the message conveyed. The function helps employees and management to interact with each other in Continue reading

Green Marketing: Importance and Challenges

Environmental issues have gained importance in business as well as in public life through out the world. It is not like that a few leaders of different countries or few big renowned business houses are concerned about the day to day deterioration of oxygen level in our atmosphere but every common citizen of our country and the world is concerned about this common threat of global warming. So in this scenario of global concern, corporate houses has taken green-marketing as a part of their strategy to promote products by employing environmental claims either about their attributes or about the systems, policies and processes of the firms that manufacture or sell them. Clearly green marketing is part and parcel of over all corporate strategy; along with manipulating the traditional marketing mix (product, price, promotion and place), it require an understanding of public policy process. So we can say green marketing covers Continue reading

International Negotiations – Theory and Examples

Negotiations are an integral part of every person’s life, and they are considered in several areas of applied research. For instance, management technologies, communication practices, and conflict studies of social and international relations are crucial for this process. In professional terms, negotiations previously constituted a significant part of the activities of a narrow circle of politicians and diplomats. Now, as the world becomes more open and interdependent, the negotiation process has become an integral attribute of the life of a more significant number of individuals and organizations. There are always differences between the interests of the parties and the resulting conflict between opposing positions. In this regard, the problem of training professional personnel with negotiation skills is of great importance. The term negotiation is most often understood as communication between the parties to reach an agreement. Negotiations are also defined as the relationship between people, designed to reach an agreement Continue reading

Components of Voice Over Internet Protocol (VoIP)

VoIP stands for Voice over Internet Protocol. It is a technology that lets you make telephone calls over the Internet, rather than a regular phone line. Which is almost always cheaper.  VoIP works by using a network technology known as Packet Switching Network whereas landline telephones use the Circuit Switching Network. This is referred to as the Public Switched Telephone Network. The main difference between Packet Switching and Circuit Switching is that Packet Switching uses (data) or Packets and sends them over the Internet while Circuit Switching is accomplished by using electrical circuits to make a telephone connection. Circuit Switching is like the old Switchboard operators, frantically trying to connect the right caller with the receiver. Packet Switching is used to transfer data all across the Internet including E-mail. Packet Switching converts audio formats into data packets and transmits them over the Internet, then reassembles them on the other person’s Continue reading