Case Study: Ahold Company’s Downfall and It’s Causes
Cess van Der Hoeven, Ahold’s CEO, set ambitious expansion targets for the company in 1994. Sales were expected to double every five years. A similar target was set for net profit. This plan would ensure a 15% compound growth in both sales and net profits per annum. Such an expansion called for investment funds. 66.7% of the expansion was to be funded by the company’s cash-flow. The remaining 33.3% was to be funded by external creditors. The earnings Per Share was to grow at 10% annually. Ahold managed to acquire the Stop and Shop chain thus rising to be the 5th largest food retailer in the world. Van Der Hoeven set a target for the company to be the 2nd largest food retailer. This meant overtaking Carrefour, to rank after Wal-Mart. Ahold expanded rapidly between 1994 and 1999 through the acquisition of several supermarkets globally. Initially, the company focused on purchasing regional Continue reading