Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Role of Leaders in Shaping Organizational Culture

Management Principles

Case Study: McDonalds Marketing Strategies

McDonald’s is the world’s largest fast-food restaurant chain. It has more than 30,000 restaurants in over 100 countries. Over one billion more customers were served in 2007 than in 2006. Although net income was down by $1.1 billion in 2007, McDonald’s sales were up 6.8%, and revenue was a record high of $23 billion. “The unique business relationship among the company, its franchisees and suppliers (collectively referred to as the System) has been key to McDonald’s success over the years. The business model enables McDonald’s to play an integral role in the communities we serve and consistently deliver relevant restaurant experiences to customers.” McDonald’s overall strategic plan is called Plan to Win. Their focus is not so much on being the biggest fast-food restaurant chain, rather it is more focused on being the best fast-food restaurant chain. McDonald’s “strategic alignment behind this plan has created better McDonald’s experiences through the Continue reading

Abey Francis

Multinational Corporations and Technology Transfers

In this world many things can be shared, transformed and utilized which helps to the development of civilization, but knowledge is the rarest of rare wealth that cannot be stolen and it remains intact with a person until it is expressed. Once it is expressed, there is no guarantee how it is used and manipulated. To control this unauthorized use of technology several laws like patent laws, copyright laws etc. were drafted all around the world. Knowledge is recognized as one of the capable resources for dynamic global business environment. Technology transfer is not an easy issue it has potential to influence the political and financial relations of countries also. Multinational companies are having a rare opportunity to transfer the new technology to the developing countries. In recent times the link between the technology transfer and foreign direct investment through multinational companies became central plank of the issue in all Continue reading

Abey Francis

An Overview of Computer Operating Systems (OS)

Many people use computers without knowing how it works. The main software when using the computer is the operating system. The operating system defines all the experience when using a computer; it manages the hardware and software resources of the computer system, provides a way for applications to deal with the hardware without having to know all the details of the hardware, and it is the software that makes all the programs we use work, and it organizes and controls the hardware on our computers. The operating system is the first software we see when we turn on the computer, and the last software we see when the computer is turned off. It’s important to know and understand that not all computers have operating systems. For example the computer that controls the microwave oven in your kitchen doesn’t need an operating system, it has only simple tasks to perform, very Continue reading

Abey Francis

Important Functions of Development Banks

Development banks have been started with the motive of increasing the pace of industrialization. The traditional financial institutions could not take up this challenge because of their limitations. In order to help all round industrialization development banks were made multipurpose institutions. Besides financing they were assigned promotional work also. Some important functions of these institutions are discussed as follows: 1. Financial Gap Fillers Development banks do not provide medium-term and long-term loans only but they help industrial enterprises in many other ways too. These banks subscribe to the bonds and debentures of the companies, underwrite to their shares and debentures and, guarantee the loans raised from foreign and domestic sources. They also help undertakings to acquire machinery from with in and outside the country. 2. Undertake Entrepreneurial Role Developing countries lack entrepreneurs who can take up the job of setting up new projects. It may be due to lack of Continue reading

Abey Francis

Marketing Mix – 4 P’s of Marketing Mix

Concept of Marketing Mix Marketing mix is one of the major concepts in modern marketing. It is the combination of various elements which constitutes the company’s marketing system. It is the set of controllable marketing variables that the firm blends to produce the response it wants in the target market. Though there are many basic marketing variables, four factors are most important, called the four P’s of Marketing Mix: Product, Price, Place and Promotion.  However, in recent times, the ‘four P’s’ have been expanded to the ‘seven P’s’ with the addition of process, physical evidence and people. The “Four P’s”, which are still regarded by many theorists as the main ingredients in the Marketing Mix, were introduced by McCarthy. Dividing the multitude of marketing variables or mix into four distinct categories makes it much easier to formulate a marketing strategy. The four categories are (1) product, (2) place, (3) price, Continue reading

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Concepts of Compensation and Compensation Management

Concept of Compensation The literal meaning of compensation is to counter-balance. In the case of  human resource management, compensation is referred to as money and other  benefits received by an employee for providing services to his employer. Money  and benefits received may be in different forms-base compensation in money  form and various benefits, which may be associated with employee’s service to  the employer like provident fund, gratuity, insurance scheme and any other  payment which the employee receives or benefits he enjoys in lieu of such  payment. Cascio has defined compensation as follows: “Compensation includes direct cash payments, indirect payments in the  form of employee benefits and incentives to motivate employees to strive  for higher levels of productivity” Based on above description of compensation, we may identify its various  components as follows: Wage and Salary: Wage and salary are the most important component of  compensation and these are essential irrespective of Continue reading

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