Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Role of Leaders in Shaping Organizational Culture

Management Principles

Case Study: Success of Starbucks Mobile Payment Application

Starbucks redefined highly competitive coffee shop business and successfully created an uncontested market by turning the simple coffee drinking experience into a way of life experience by drastically redefining the coffee shop environment by adding music, Wi-Fi, relaxed seating and luxurious interiors. Till Starbucks disrupted the traditional coffee shop market most of the focus was on the price, location and quality of coffee shops. Starbucks innovative value proposition includes wide variety of mostly coffee based menu along with other types of drinks that catered to wide range of audience who are willing to pay top buck for the luxurious and relaxed interiors that are perfect environment for socializing with friends and relax. Another important aspect that Starbucks focused was on the quality of customer service with an exclusive aim of maximum customer delight and they meticulously recruited and trained the best talent in the industry that has added huge value Continue reading

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Stratified Random Sampling in Research

In the example of choosing a simple random sample of twenty employees out of a thousand in a factory, suppose they include 100 supervise and 900 workers. A simple random sample comes by mere chance and it possible that among the twenty chosen, all may be supervisors or none may be. If the researcher feels that he should study both the subgroups, it would be me sensible to take a random sample from each subgroup (stratum) after separate lists for the two strata.   Such sampling is called stratified random sampling. Stratification may be done in business research on differ characteristics like sex, age (e.g. young, middle-aged, old), race, religion, occupation, education, residential area (e.g., rural, urban) ownership of (e.g., public sector, private sector), size of business or income. The  stratification  may be proportionate or disproportionate. In the sampling of twenty employees from a factory described above, if 2 supervisors Continue reading

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Consumer Decision Process In Services Marketing

Knowledge of the Buyer In buying decisions many times other people also influence the decision. In services these roles are played by many persons. In purchase of any service six distinct roles are played. They are; Initiator : The person who has a specific need and proposes to buy a service Influencer : The person or group of persons whom the decision maker refers to or who advice the decision maker Gate Keeper : The person or organization or promotional material, which act as filter on the range of services which enter the decision choice Decider : The person who makes the buying decision Buyer : The person makes the actual purchaser User : The actual user. Consumer Decision Making  Process in Services Marketing The consumer’s decision to purchase or reject a product or service is the moment of final truth for the marketer. It signifies the marketing strategy has Continue reading

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Publicity Strategies in Marketing – Positive and Negative

In today’s world, image and reputation of a business is critically significant than past due to increased market competition and also, with developed technologies, the consumers can be more easily evaluate to particular brand of product or organization. Therefore, it is essential that businesses and organizations have understanding of the effective public relation strategy  for healthy and positive brand development. Successful public relation can be give to organization as a good image, and thus publicity is significant role in terms of successful public relation. Because, publicity can be helps gain public awareness and build relationship between products and consumers. The publicity can be defined in many interpretations. Publicity involves supplying information that is factual, interesting, and newsworthy to media not controlled by you, such as radio, television, magazines, newspapers, and trade journals. It can be both positive and negative to one’s business or organization and thus, it is significant to Continue reading

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What is Project Management?

A project is an endeavor that is undertaken to produce the results that are expected from the requesting party. A project consists of three components namely, scope, cost and schedule.     When a project is first assigned to a project manager it is important that all three of these components be clearly defined.   Scope represents the work to be accomplished, i.e., the quantity and quality of work.   Cost refers to costs, measured in dollars and /or labor-hours of work.   Schedule refers to the logical sequencing and timing of the work to be performed.   The quality of a project must meet the owner’s satisfaction and is an integral part of project management, which is shown as an equilateral triangle to represent an important principle of project management: a balance is necessary between the scope, budget, and schedule. In any project, there is a certain amount of Continue reading

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Risk Management Within an Organization

Risk management is a identification process of upcoming threats and danger to an organization. In an organization risk can enter through many ways, it can come from project failure, financial market, an accident in organisation such as flood, earthquake, cyclone, power failure, public health and safety and legal risk etc. Risk can be low to medium, or medium to high. It is difficult to say that an organisation can solve all the upcoming risks to the organisation like earthquake, we can just assume that earthquake can damage the business, but we cannot say how much, but there are some alternatives of upcoming threats like in power failure we can use generator to keep running the business. The purpose of risk management within an organization to identify problems before they enter and create problems in the organisation, so that risk management handling process may be planed. It is a continuous looking Continue reading

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