Meaning of E-Marketing and It’s Impact on Business

The development of e-marketing has been one of the most important and influential trends in the field of business, marketing and Information Technology offer the past decade. It has revolutionized the manner in which certain businesses market their products and the advent of social media offers the potential to revolutionize the manner in which businesses and consumers interact in the future. E-marketing is a general term used to denote a wide array of different Internet-related activities. These include website building and promotion, consumer communications, e-mail marketing and newsgroup advertising. However, the term e-marketing has developed enormously over the past decade and today it encompasses a far wider range of activities and one of the most important of these is the use of social media in order to advertise online. E-marketing referring to the strategic process of creating, distributing, promoting and pricing products for targeted customers in the virtual environment of Continue reading

Types of Information Systems Used in Business

The implementation of the information system in the development of the business is most necessary now days. For most business, there are varieties of requirements for information. In every organization different level of management need different type of information for development of business. For example, senior management needs information to help with their business planning. Middle management needs more detailed information to monitor and control business activity. The employees at lower management need information to help them to perform their duties. In this global world information systems are playing important role in any organizations to meet their strategic goals. For the development of the business it very important to have good information system in each department of organization such as accounting, finance, marketing and human resource department to perform business operations. In addition, the technical terms of information system refers to the interaction between algorithmic process and the technology. The Continue reading

Triple Bottom Line (TBL or 3BL)

The concept of Triple Bottom Line  (TBL or 3BL) is a popular concept that has been applied in the understanding of social duties among companies that are looking forward for the incorporation of non monetary values in their businesses. Its notion has become of much fashion in management, investing and management over the last few years. It has been explained that the ultimate success of corporations ought to be measured not just by the use of traditional financial bottom line, but need also to be measured by on the ethical and environmental factors. In fact most individuals have accepted that, organizations have a lot of responsibilities to their stakeholders to have responsible behaviors. In addition, it is also true that, it is not possible for firms in the long run to be successful if they disregard key stakeholders interests. Its apparent novelty lines in the contention of its supporters that Continue reading

Cultural Influence on Communication Processes

A country may be classified as either a high-context culture or a low-context Culture. The context of a culture is either high or low in terms of in-depth background information. This classification provides an understanding of various cultural orientations and explains how Process of communication is conveyed and perceived. North America and northern Europe (e.g. Germany, Switzerland and Scandinavian countries) are examples of low-context cultures. In these types of society, messages are explicit and clear in the sense that actual words are used to convey the main part of information in communication. The words and their meanings, being independent entities, can be separated from the context in which they occur. What are important, then, are what is said, not how it is said and not the environment within which it is said. Japan, France, Spain, Italy, Asia, Africa and the Middle Eastern Arab nations in contrast, are high-context culture. In Continue reading

The rationale for introducing currency futures

Futures markets were designed to solve the problems that exist in forward markets. A futures contract is an agreement between two parties to buy or sell an asset at a certain time in the future at a certain price. But unlike forward contracts, the futures contracts are standardized and exchange traded. To facilitate liquidity in the futures contracts, the exchange specifies certain standard features of the contract. A futures contract is standardized contract with standard underlying instrument, a standard quantity and quality of the underlying instrument that can be delivered, (or which can be used for reference purposes in settlement) and a standard timing of such settlement. A futures contract may be offset prior to maturity by entering into an equal and opposite transaction. The standardized items in a futures contract are: Quantity of the underlying Quality of the underlying The date and the month of delivery The units of Continue reading

Agile Project Management – Concept and Stages

What is Agile Project Management? Agile project management has been defined as short cycles of product development that deliver incremental updates of the product rapidly based on the changing needs of the customer. This methodology is the opposite of waterfall project management, which values extensive planning and pre-production. The agile approach consists of a number of stages including rapid iterative planning and development cycles allowing a project team to constantly evaluate the project and obtain immediate feedback from users or stakeholders allowing the team to learn from their experiences after each cycle. After the streamlined planning requirements, definition and solution design phase is completed to get the project underway iterations or more detailed planning requirements are created. This allows for immediate modifications of the product as customer views change. Agile project management requires a dedicated full time team including a customer or end users. Agile project management differs to traditional Continue reading