Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Role of Leaders in Shaping Organizational Culture

Management Principles

Importance of Advertising

Advertisement is a mass communicating of information intended to persuade buyers to by products with a view to maximizing a company’s profits. Generally, advertising is a relatively low-cost method of conveying selling messages to numerous prospective customers. It can secure leads for salesmen and middlemen by convincing readers to request more information and by identifying outlets handling the product. It can force middlemen to stock the product by building consumer interest. It can help train dealers salesmen in product uses and applications. It can build dealer and consumer confidence in the company and its products by building familiarity. Advertising is to stimulate market demand. While sometimes advertising alone may succeed in achieving buyer acceptance, preference, or even demand for the product, it is seldom solely relied upon. Advertising is efficiently used with at least one other sales method, such as personal selling or point-of-purchase display, to directly move customers to Continue reading

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Different Tools of Integrated Marketing Communications (IMC)

Integrated Marketing Communication is defined as the coordination and integration of all marketing communication tool, avenues and sources within a company into seamless program that maximize the impact on customer and other end users at a minimal cost. This integration affects all firm business-to-business, marketing channel, customer-focused, and internally directed communications.  Integrated Marketing Communications  is a management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, personal selling and direct marketing work together as a unified force, rather than permitting each to work in isolation.  Besides, it acts as an aggressive marketing plan because it sets and tracks marketing strategy that captures and uses extensive amount of customer information. It also ensures that all forms of communications and messages are carefully linked together to achieve specific objective. The important tools of Integrated Marketing Communications are: 1. Advertising Advertising has four characteristics: Continue reading

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The Demographic and Technological Environment in Marketing

The Demographic Environment in Marketing Demography is the study of populations in terms of their size and characteristics. Among the topics of interest to demographers are the age structure of a country, the geographic distribution of its population, the balance between males and females, and the likely future size of the population and its characteristics. Changes in the size and age structure of the population are critical to many firms’ marketing. Although the total population of most western countries is stable, their composition is changing. Most countries are experiencing an increase in the proportion of elderly people, and companies who have monitored this trend have responded with the development of residential homes, cruise holidays, and financial portfolio management services aimed at meeting this group’s needs. At the other end of the age spectrum, the birth rate of most countries is cyclical, resulting in a cyclical pattern of demand for age-related Continue reading

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Marine Insurance Claims

Under an ordinary marine insurance cover, if the goods have been damaged or pilfered or lost, the buyer report the fact immediately to his local agents or the local branch of the marine insurance company or to the firm of insurance assessors. They examine the goods and certify the extent of the loss. The buyer then works out his claim on the basis of the proportion which the damaged goods bear to the whole consignment. If the goods have been invoiced on F.O.B (Freight On Board) value plus the cost of marine freight, insurance, and shipping charges, the buyer is entitled to claim a proportion of such charges. The buyer would send the original insurance certificate or policy to the broker or company which issued it, with a statement of the claim and the latter would send him the money. Alternatively, the buyer may send these paper to the exporter Continue reading

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Important Elements of Merger Procedure – Scheme and Valuation

Scheme of Merger The scheme of any arrangement or proposal for a merger is the heart of the process and has to be drafted with care. There is no specific form prescribed for the scheme. It is designed to suit the terms and conditions relevant to the proposal but it should generally contain the following information as per the requirements of sec. 394 of the companies Act, 1956: Particulars about transferor and transferee companies Appointed date of merger Terms of transfer of assets and liabilities from transferor company to transferee company Effective date when scheme will came into effect Treatment of specified properties or rights of transferor company Terms and conditions of carrying business by transferor company between appointed date and effective date Share capital of Transferor Company and Transferee Company specifying authorized, issued, subscribed and paid up capital. Proposed share exchange ratio, any condition attached thereto and the fractional Continue reading

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Project Planning and Scheduling

Project planning is the process of identifying all the activities necessary to successfully complete the project.   Project scheduling is the process of determining the sequential order of the planned activities, assigning realistic duration’s to each activity, and determining the start and finish dates for each activity.   Thus, project planning is a prerequisite to project scheduling because there is no way to determine the sequence or start and finish dates of activities until they are identified. Techniques for Project Planning and Scheduling The technique used for project planning and scheduling will vary depending upon the project’s size, complexity, duration, personnel, and owner requirements.   The project manager must choose a scheduling technique that is simple to use and is easily interpreted by all project participants.   There are two methods that are commonly used in project management for the purpose of project planning and scheduling: the bar chart (sometimes Continue reading

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