History and Background of Volkswagen AG

Volkswagen AG. is a German automaker that operates in the global automotive industry as a manufacturer and distributor. Volkswagen of America is one of its subsidiaries that is based in the United States. The Group’s principal activities are to design, manufacture and distribution of cars and other vehicles worldwide. The Group’s activities are carried out through two divisions: Automobile and Financial services. The Automobile division comprises the development of vehicles and engines, as well as the production and sale of passenger cars, commercial vehicles, trucks and buses. The Financial Services includes dealer and customer financing and leasing, banking and insurance activities, vehicle rentals and the fleet management business. It is Europe’s no one car maker. The Group’s main product lines include the Volkswagen Passenger, Audi, SEAT, Skoda, Lamborghini, Bugatti and Bentley ranges of vehicles. Volkswagen aims to increase its focus on core business, reduce production costs, and enhance profitability. To Continue reading

Financial Derivative – Futures: Definition, Features and Types

Meaning and Definition of Futures A futures contract is very similar to a forward contract in all respects excepting the fact that it is completely a standardized one. Hence, it is rightly said that a futures contract is nothing but a standardized forward contract. It is legally enforceable and it is always traded on an organized exchange. Clark has defined future trading “as a special type of futures contract bought and sold under the rules of organized exchanges”. The term ‘future trading’ includes both speculative transactions where futures are bought and sold with the objective of making profits from the price changes and also the hedging or protective transaction where future are bought and sold with a view to avoiding unforeseen losses resulting from price fluctuation. A future contract is one where there is an agreement between two parties to exchange any asset or currency or commodity for cash at Continue reading

The Effect of Organizational Culture on Decision Making

To define organizational culture, people should understand what culture means in a society. In a broad sense, culture is the summation of spiritual values and material values which was recognized and formed in the historical activities of the society. In a narrow sense, culture is the ideology and the organization, rules which matched with it. But the organizational culture is different from the culture in traditional meaning, and it is the result of effect from several elements such as the awareness, character, habit of the member in the organization and their scientific and cultural level. Organizational culture is the beliefs and values that are shared and it is based on the organization, and forming with the organization or dying with the organization, it exist no matter it has been presented. As a kind of culture which formed in a organization, organizational culture can be influenced by the managers, and that Continue reading

The Importance of Human Resources Management in Organizations

The functioning of modern organizations is highly dependent on the effectiveness of human resource management, which affects consistently organizational development. In actuality, human resources comprise important assets of any organization. In such a situation, many organizations are concerned with the improvement of the performance of human resources through motivating employees and developing effective approaches to human resource management. Traditionally, human resource management played an important role in the effective functioning of an organization. At the same time, the present epoch is characterized by the development of numerous human resource challenges which were practically unknown in the past. In such a situation it is extremely important to clearly identify the problem or problems and their major causes in order to be able to cope with the HR challenges and maintain the normal functioning of organizations. In this respect, it should be said that the wide implementation of new technologies is one Continue reading

Global Marketing Strategies

Marketing strategy is one of the most interesting, challenging and important elements in international business. Compared with art and science, marketing strategy is more about people finding ways to deliver exceptional value by fulfilling the needs and wants of customers, shareholders, business partners and society. It is inherently driven by people and is always changeable which explains why making marketing strategy is difficult and significant. Moreover, a perfect marketing strategy that is executed without any flaws can still fail. Additionally, sometimes businesses get success despite having a general strategy or execution because marketing is complicated and flexible and the nature or characteristics of marketing can make planning strategy very difficult and frustrating. Marketing strategy has been a great challenge for each enterprise. To some degree, the difficulty of making marketing strategy highlights the extraordinary success of those famous business, for instance, Coca-cola, Starbucks, Best buy, Apple, etc. A global marketing Continue reading

Trade-Off Between Equity And Efficiency

In any society at any point of time all the resources would be relatively scarce. We cannot have whatever we want. We need to decide our priorities and then distribute the resources. In such a situation we need to take into consideration goals of efficiency and equity (sense of fairness). If the distribution of resources or goods in an economy is fair between different members of the society, it indicates equity. Efficiency is making the best out of scarce resources at the best possible price. Efficiency refers to the size of economic resource and equity refers to how this economic resource is distributed. When the resources are distributed we will be faced with a trade-off between efficiency and equity. This trade off is a central principle in economics. The best example of trade-off between equity and efficiency can be explained with environmental policy of the government. Who gets the most Continue reading