Role of Leaders in Shaping Organizational Culture

Management Principles

Organizational Culture – Development and Importance

Management Principles

Five Important Organizational Cultural Models

Management Principles

The Customer Satisfaction Model – Based on American Customer Satisfaction Index (ACSI)

Marketing Management

Rumours in Business Organizations

Business Communication

Fordism – Meaning, Concept, Contributions, and Critiques

Economists and philosophers have developed many theories that explain how organizations are managed and how they function. Managers look upon these theories when they are managing the organization. The theories have impacts on the organization in which they are applied. The impacts could either be positive or negative depending on how it is applied and the form and nature of organization in which it is applied. In fact, each theory has its strengths as well as shortcomings. It is, therefore, the duty of the managers to choose the theory that best fits their organization and that which contributes to organizational success. Among the theorists who have contributed to the theories that have had significant impacts on organizations is Henry Ford. Henry Ford is one of the most celebrated industrialists of all times. He is the one who founded the famous motor company known as Ford Motor Company, named after him. Continue reading

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Marxism Perspective in Production

Karl Marx explains the concepts of production such as means, relations, and modes using the various economic systems. In the perspective of Marx, individuals engage in production because they have to fulfill a need. According to Marx, economic systems deal with the development of strategies and policies that govern the behavior and employment of the means of production. In the explanation of Marx, means of production are the initial components that determine production and facilitate efficient production processes. The basis of the argument that Marx advances is that the means of production comprise instruments of labor, for instance, machines, computers, factories, and equipment used in adding value to products. In addition, he argues that subjects of production include raw and natural resources that people manufacture, process, or design. Marx believes that when individuals devise the initial step of production, which entails arrangement of the means of production in an organized Continue reading

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Case Study on Entrepreneurship: Mark Zuckerberg

Mark Zuckerberg was born on May 14, 1984, in White Plains, New York. He is arguably one of the most successful young entrepreneurs in the world. He is the current chairperson and Chief Executive Officer (CEO) of the social networking site Facebook. Zuckerberg has made a mark for himself on the global business arena as a strategic entrepreneur. Zuckerberg co-founded Facebook in 2004 with his five college friends at Harvard University. Although Mark did not finish his college education, he has managed to establish himself as one of the most influential people in the world. Statistics show that Facebook has reached more than one billion users. Through Facebook, Zuckerberg has made life better because keeping in touch with friends and family is much easier now. Zuckerberg is a world changer who identified a gap in society and provided people with an opportunity to have a better experience of life. In 2007, Continue reading

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The Economic Significance of Brands as Marketing Resources

The contribution of trademark and the brand they signify to the economic growth can also be analysed in terms of a brand as a marketing resource. When used as a marketing tool, a brand bears some significance and is viewed in different angles by the marketers, who are also the owners. A brand is a trademark, symbol, design, a term, a name or a combination of all whose main intention is to identify the goods or service of a particular seller or a group of sellers and distinguish them from other goods. It attracts value termed as brand equity. Brand equity refers to indirect and the direct worth accumulated to the profit connected with the brand. The value of the brand is appreciated when the consumer gains the knowledge of the same through marketing efforts. Brand knowledge refers to feelings, descriptions, familiarity, discernment’s, and beliefs that are linked to the Continue reading

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Major Theories of Mergers and Acquisitions

Nowadays, the business world is looking for continuous expansion to generate higher revenues and enhancing the quality of the production processes. Additionally, mergers and acquisitions contribute to the strengthening of the competences and stimulation of the core competitive advantage while facing the increasing and intense competition in the world. Nonetheless, the significant differences between mergers and acquisitions tend to exist due to the different nature of the phenomenon. The takeover and acquisition imply having control of the acquired firm’s equity by 50 %. In turn, the merger implies the creation of the new business unit. Despite having slightly dissimilar nature, the intentions remain the same, as they remain an essential instrument to stay competitive on the market. In turn, the concept of the synergy enhancement also has to be taking into account while improving the quality of acquisitions and justifying their importance. It is commonly known that one of the Continue reading

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Case Study: How Boeing 787 Dominated the Aviation Market?

Boeing has been a primary manufacturer of the aerospace industry for more than 40 years. It was set up the first time in Seattle Washington in 1916 by William E. Boeing, and merged with Douglas Aircraft Company (owned by McDonnell Douglas) in 1997 and moved its  corporate headquarters from Seattle to Chicago, Illinois in 2001. The merger made the combined company a leadership in commercial aviation. Currently, Boeing has employees more than 170,000 people over 70 countries. Boeing operates in five segments: Commercial Airplanes, Boeing Military Aircraft, Network & Space Systems, Global Services & Support, and Boeing Capital Corporation. Not only producing airplanes, Boeing also works on producing components for spaceship and other significant products related to aircraft industry. Prior to the launching of 787 Dreamliner, Boeing had specialized with 767 and 747-400 models of air-crafts for its clientele. The decline in the market for Boeing 767 and 747-400 that Continue reading

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