Monopolistic Competition

In the real world, market is neither perfectly competitive nor a monopoly. The great  majority of imperfectly competitive producers in the real world produce goods, which are  neither completely different nor completely same. They produce goods, which are  analogous to those produced by their rivals. This means that the goods produced in the  market are close substitutes. It follows that such producers must be concerned about the  way in which the action of these rivals affects their own profits. This kind of market is known  as ‘Monopolistic Competition’ or group equilibrium. Here there is competition, which is  keen, though not perfect, between firms manufacturing very similar products. According to Chamberlin,  “Monopolistic competition is a challenge to the traditional viewpoint of economics that competition and monopoly are alternatives…By contrast it is held that most economic situations are composites of both competition and monopoly.” Monopolistic Competition is that market category in which Continue reading

Marketing Strategy: Definition and Process

Marketing strategy consists of the analysis, strategy development, and implementation activities in: “Developing a vision about the market(s) of interest to the organization, selecting market target strategies, setting objectives, and developing, implementing, and managing the marketing program positioning strategies designed to meet the value requirements of the customers in each market target”. Strategic marketing is a market-driven process of strategy development, taking into account a constantly changing business environment and the need to deliver superior customer value. The focus of strategic marketing is on organizational performance rather than a primary concern about increasing sales. Marketing strategy seeks to deliver superior customer value by combining the customer-influencing strategies of the business into a coordinated set of market-driven actions. Strategic marketing links the organization with the environment and views marketing as a responsibility of the entire business rather than a specialized function. Because of marketing’s boundary orientation between the organization and its Continue reading

Weighted Average Cost of Capital (WACC)

A firm uses various sources of finance to finance its projects. Each source of finance will be having a specific cost. So in order to determine the overall cost of capital of the firm, the weighted average cost of individual sources of finance should be determined with the weights being the proportion of each type of capital used. The Weighted Average Cost of Capital (WACC) is defined as the weighted average of the cost of various sources of finance, weights being the book value or market values of each source of finance. If ko represents the weighted average cost of capital or overall cost of capital then,  ko     = wdkd + wpkp + wtkt +   weke + wrkr where, ko   = weighted average cost of capital kd   = cost of debt kp   = cost of preferred stock kt     = cost of term Continue reading

Effective Logistics and Competitive Advantage

Effective logistics management can provide a major source of competitive advantage. The bases for successes in the marketplace are numerous, but a simple model has been based around the three C’s — Customer, Company & Competitor. The source of competitive advantage is found firstly in the ability of the organization to differentiate itself, in the eyes of the customer, from its competition and secondly by operating at a lower cost and hence at greater profit. Seeking a sustainable competitive advantage has become the concern of every manager who realizes the realities of the marketplace. It is no longer acceptable to assume that the goods will sell themselves. An elemental, commercial success is derived either form a cost advantage or a value advantage or, ideally both. The greater the profitability of the company the lesser is the cost of production. Also a value advantage gives the product an advantage over the Continue reading

Warehousing Function of Logistics

A warehouse is a location with adequate facilities where volume shipments are  received from a production  center, broken down, resembled into combinations  representing a particular order or orders and shipped to the customer’s location or  locations. The rationale for establishing a warehouse in a distribution network is the  creation of a differential advantage for the firm. This advantage accrues from  achieving a lower overall distribution cost and/or obtaining service advantage in a  market area. The concept of a distribution warehouse or a distribution  center  is vastly different  from the earlier concept of a godown for storage. The need of that system is sue to Ensuring protection against delays and uncertainties in transportation arising  from a variety of factors. Eliminating lack of sophistication in production control and consequent  uncertainties in the availability of product at the desired time and place. Providing for adjustment between the time of production and the time Continue reading

External Environment Factors Causing Uncertainty in Organizations

Businesses are bound to encounter several forces whenever they are in operation. In some cases, these forces are over and above their control. In spite of this reality, there is no single business which can exist without going through the external environmental forces. It is therefore imperative for a business establishment to put into consideration all the possible external forces which may affect its operations either positively or negatively. In this regard, opportunities and threats are worth noting because they account for the external factors which would often affect a business environment. When the external factors are considered and concurrently compared with the internal factors, it will be possible for a business management to formulate the right policies of dealing with the inevitable external forces. Some of the factors which may cause uncertainty in the external business environment are inadequate needs of customers, technological changes, regulations and elimination of foreign Continue reading