Global Geographic Division Structure of MNE’s
With large foreign operations that are not dominated by a single country or area including the headquarters, but well spread out geographically Multinational Enterprises use geographic divisions. Global Geographic (Region/Nation/Area) Division Structure is more common to European MNEs, such as Nestle. Nestle uses this structure because no one region dominates its operations. Merits of Global Geographic Division Structure The structure is useful when maximum economies in production can be gained on a regional rather than a global basis because of market size or the production technologies for the industry. A global geographic structure puts managers closer to the scene of operations than are managers at central headquarters. Regional managers are well positioned to be responsive to local situations such as the needs of regional customers and to fluctuations in resources. Thus regional divisions are often able to find solutions to region-specific problems and to use available resources more effectively than Continue reading