History of Exchange Rate Mechanism in India

India was a founder member of the International Monetary Fund (IMF). It followed the fixed parity system till the early 1970s as a result which the value of the rupee in terms of gold was originally fixed as the equivalent of 0.268601 gram of fine gold. In view of India’s long economic and political relations with England and membership of the sterling area from September 1939 to June 1972, the rupee was pegged to the pound sterling. The exchange rate was thus remained unchanged but the gold content of the rupee fell to 0.186621 gram. Again, with the devaluation of the Indian rupee in June 1996 the gold content fell further to 0.118489 gram. The following year, the pound was also devalued. This devaluation did have an impact on the rupee pound link, but the rupee was kept stable in terms of the pound. The latter continued as an intervention Continue reading

Role and Impact of Management Information Systems (MIS) in an Organization

Management information system (MIS) provides information that organizations require to manage themselves efficiently and effectively. Management information systems are typically computer systems used for managing the organizations. Management information systems are distinct from other information systems because they are used to analyze and facilitate strategic and operational activities. Role of Management Information Systems in an Organization The role of the MIS in an organization can be compared to the role of heart in the body. The information is the blood and MIS is the heart. In the body the heart plays the role of supplying pure blood to all the elements of the body including the brain. The heart works faster and supplies more blood when needed. It regulates and controls the incoming impure blood, processes it and sends it to the destination in the quantity needed. It fulfills the needs of blood supply to human body in normal course Continue reading

Approaches to Studying Consumer Behaviour

Consumers possess considerable discretion to make independent and autonomous choices about what they will and will not buy, from whom they will buy, as well as from whom they will not, and this purchasing power leaves most businesses that are not monopolies little choice but to adopt a consumer orientation, meaning that they must resolutely focus on understanding customers in order to more effectively fulfill their needs. Specifically, in marketing, a good understanding of customers’ lives to the maximum extent possible is crucial to ensuring that the most appropriate products and services are being marketed to the right people in the most effective way possible. Influencing consumers’ behavior, and in particular, their purchasing decisions, is at the focal point of all the effort and resources that are devoted to marketing and because of this fact, marketers will require an in-depth understanding of the principles and motivations behind consumers’ behavior if Continue reading

Micro Environment in Marketing

The micro environment in marketing consists of five components. The first is the organization’s internal environment–its several departments and management levels–as it affects marketing management’s decision making. The second component includes the marketing channel firms that cooperate to create value: the suppliers and marketing intermediaries (middlemen, physical distribution firms, marketing-service agencies, financial intermediaries). The third component consists of the five types of markets in which the organization can sell: the consumer, producer, reseller, government, and international markets. The fourth component consists of the competitors facing the organization. The fifth component consists of all the publics that have an actual or potential interest in or impact on the organization’s ability to achieve its objectives: financial, media, government, citizen action, and local, general, and internal publics. So the microenvironment consists of six forces close to the company that affect its ability to serve its customers: The company itself (including departments). Suppliers. Marketing Continue reading

Organizational Behavior – Definition and Concepts

Definitions of Organizational Behavior According to Keith Davis “organizational behavior is the study and application of knowledge about how people act within organizations. It is human tool for the human benefit. It applies broadly to behavior of people in all type of organization such as business, government, schools, etc. it helps people, structure, technology, and the external environment blend together in to an effective operative system”. Stephen Robins defines  organizational behavior as a “field of study that investigates the impact that individuals, groups, and structure have an organization for the purpose of applying such knowledge improving an organization’s effectiveness“. There are many definitions about organizational behavior; every definition must include three important features, (1) organizational behavior is the study of human behavior, (2) study about behavior in organisations and (3) knowledge about human behavior would be useful in improving an organisation’s effectiveness. organizational behavior is the study of what an Continue reading

Case Study: The Meteoric Rise and Fall of Uber’s Founder Travis Kalanick

Travis Kalanick is an American entrepreneur and the co-founder of Uber Technologies Inc., a ride-hailing company that revolutionized the transportation industry. He was born on August 6, 1976, in Los Angeles, California. Kalanick grew up in a middle-class family and showed an early interest in entrepreneurship. Kalanick attended the University of California, Los Angeles, but dropped out before completing his degree to pursue his entrepreneurial ventures. He co-founded his first startup, Scour, a peer-to-peer file-sharing company, in 1998. However, Scour faced significant legal challenges related to copyright infringement and was eventually forced to file for bankruptcy. Kalanick went on to found several other startups, including Red Swoosh, a content delivery network, and Uber, which he co-founded in 2009 with Garrett Camp. Under Kalanick’s leadership, Uber grew rapidly, expanding into hundreds of cities around the world and attracting billions of dollars in investment. However, Kalanick’s tenure at Uber was also marked Continue reading