Futures Trading – Meaning, Trading Process and Uses

To better understand how futures are traded, it is helpful to know what a future is, the history behind them, and the benefits of trading them in addition to the trading process. A ‘future‘ is an evolved financial contract to buy or sell an underlying commodity or product at a future time. Futures are exchanged through authorized clearinghouses such as the Chicago Board of Trade and must be exercised on a pre-determined date called the ‘final settlement date’. The exchange of futures contracts is regulated by the Commodity Futures Trading Commission and requires the use of credit to the contract purchaser and has less risk than a similar contract called a forward. Since futures contracts and prices are derived from a product or commodity they all called derivative securities. Speculators often buy and sell these contracts with the intent of making a profit off price fluctuations before the delivery date, Continue reading

What is National Advertising?

The term national advertising  has a special connotation that it is not confined to any geographic area within the nation. This type of advertising is undertaken mostly by the marketer of a branded product or service sold through different outlets in the distribution channel, wherever they may be located. Apparently the term national advertising  conveys mass marketing effort. In reality this does not necessarily mean that the product is sold nationwide. The objective of national advertising is to inform or remind consumers about a company or brand. The ad may intend to communicate brand features, benefits, advantages or uses and to create or reinforce its image so that the consumers will be predisposed to buy it. This type of advertising is done by a manufacturer and is in contrast to that done by a retailer whose objectives are totally different. National advertising often identifies a specific target audience and attempts Continue reading

Relationship between Strategic Management and Leadership

Strategic Management is defined as the process by which organization’s objectives are set, policies are developed and plans are laid out to achieve these objectives. This requires the management to allocate resources to implement the plans. Essentially, this refers to the top echelon of management in an organization which strives to provide the overall direction of the whole enterprise to achieve their set targets and goals. These responsibilities are usually performed by their Chief Executive Officer (CEO) and the executive team, guided by organizational mission and vision statements. The strategic management is the on-going process that can be broken down into several stages. First and foremost, a plan (strategy formulation) is established whereby the functions or purpose of an organization is identified. This helps to shape and implement the broad objectives of the organization. It involves identifying the companies’ strategic advantages and core competencies, whether to focus customer service, gross Continue reading

Work Life Balance and Wellness in Organizations

Human resource management refers to the management that combines all the activities of the organization and increase the satisfaction level of most important asset of the organization that are the employees of the company. An organization can never build a good team of good professionals without having an efficient human resource management team with them. The human resource management of organization is completely responsible to satisfy the employees and make them feel connected with the activities of the company as well. Further, the organizational behavior is also one of the aspects that helps the employees to create work-life balance or eliminates it from their lives. The human resource management of the organization create effective workplace environment that maintain good workplace environment for the employees to work effectively and satisfy themselves in the organization. Work-life balance is taken as one of the basic requirement that is required by the employees to Continue reading

Branding of Services

Branding for Service Industries Although the principles for branding of goods and services are generally the same there occur some differences. These arise from the different natures of both categories. The main differences that influence branding policies are that services; Have a changing level of quality, The consumer has to become involved in the consumption of a service actively, They are intangible and not storable. When a brand in general gives the consumer more confidence in his choice this is even more important for services. Their quality and other features are more difficult to asses. Because of their intangibility and complexity it is harder for the customer to distinguish between the offers from the wide range of service companies are working in the market place. Brand Structures for Services Industries As for services, marketers use the companies name – a so called corporate brand – as the overall family brand Continue reading

Strategies of Options Contracts

Options are of two types – calls and puts. Calls give the buyer the right but not the obligation to buy a given quantity of the underlying asset, at a given price on or before a given future date. Puts give the buyer the right, but not the obligation to sell a given quantity of the underlying asset at a given price on or before a given date. We look here at some Strategies of options contracts. We refer to single stock options here. However since the index is nothing but a security whose price or level is a weighted average of securities constituting the index, all strategies that can be implemented using stock futures can also be implemented using index options. Hedging: Have underlying buy puts Speculation: Bullish security, buy calls or sell puts Speculation: Bearish security, sell calls or buy puts Hedging: Have underlying buy puts Owners of Continue reading