Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Role of Leaders in Shaping Organizational Culture

Management Principles

Brand Licensing

Licensing is a contractual agreement whereby a company allows another firm to use its brand name, patent, trade secret or other property for a royalty or a fee. Licensing also assists companies in entering global markets with minimal risk. Essentially, a firm is ‘renting” another brand to contribute to the brand equity of its own product. A strong brand often has associations that may be desirable in other product categories. To capitalize on this value, a firm may choose to license its name, logo or other trademark item to another company for use on their products and merchandise. Traditionally, licensing has been associated with characters such as Garfield the cat, Barney the dinosaur, and Disney’s Mickey Mouse or celebrities and designers such as Maratha Stewart, Ralph Lauren and Tommy Hilfiger. Recently more conventional brands such as Caterpillar Harley Davidson, Coca-Cola and other have licensed their brands. Licensing can be quite Continue reading

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Integrated Marketing Communications (IMC) – Definitions, Process, Importance and Barriers

Integrated Marketing Communications (IMC) is a marketing concept of the 1990’s. It will be necessary for survival in the 21st century. The advent of integration is causing marketers to take a fresh look at all the components of marketing, specifically the unique dimension that public relations bring to the marketing mix. Public relations people in turn are seizing the opportunity that integration offers them to make a difference where it counts most to their companies and clients — on the bottom line. IMC is the culmination of the shift that began in the post — World War II period, from selling what the companies make to making what the consumers want. IMC is focused on what to know about product and services, not what the marketers want to tell them in order to sell them. Integrated Marketing Communication is defined as the coordination and integration of all marketing communication tool, Continue reading

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Business Value of Cloud Computing

In this article  business value of cloud computing will be discussed. In deciding whether hosting a service in the cloud makes sense over the long term, it is argues that the fine-grained economic models enabled by Cloud Computing make trade-off decisions more fluid, and in particular the elasticity offered by clouds serves to transfer risk. As well, although hardware resource costs continue to decline, they do so at variable rates; for example, computing and storage costs are falling faster than WAN costs. Cloud computing can track these changes and potentially pass them through to the customer more effectively than building one’s own datacenter, resulting in a closer match of expenditure to actual resource usage. In making the decision about whether to move an existing service to the cloud, one must additionally examine the expected average and peak resource utilization, especially if the application may have highly variable spikes in resource Continue reading

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Limitations of Budgetary Control

Every business firms have main objective to maximize the profits and to minimize the costs. No organisation can survive in this competitive market without the minimization of costs. Budgetary control system is very helpful in bringing economy in the business. Budgetary control is defined by the Institute of Cost and Management Accountants (CIMA) as, “The establishment of budgets relating the responsibilities of executives to the requirements of a policy, and the continuous comparison of actual with budgeted results, either to secure by individual action the objective of that policy, or to provide a basis for its revision”. Management must consider the following limitations of  budgetary control  as a device to solve managerial problems: Budgeting is not an exact science; its success depends upon the precision of estimates. Estimates are based on facts and managerial judgment. Managerial judgment can suffer from subjectivity and personal biases. The efficiency of budgeting thus depends Continue reading

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E-Service Orientation

The traditional e-commerce paradigm based on e-tailing, commodity goods, and transaction sales, has largely failed and taking the international stock markets down with it (Dotcom bubble). Those organizations that have survived this meltdown have one thing in common – they learned quickly to embrace the e-service paradigm. The new e-service paradigm takes advantage of the inherent nature of the online environment to feature information flows and computation, as a means of learning more about customers and building long-term customer relationships. Its profitability model is based more on revenue expansion than on cost reduction, and those revenues come from enhancing the service experience rather than just replacing people with automated systems. E-service is a customer-centric concept, and thus, the strategic and tactical components of an e-service orientation focus on increasing value defined at the customer level. An e-service orientation is all about taking advantage of the electronic environment and the technology Continue reading

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Challenges of International Financial Management

Financial management of a company is a complex process, involving its own methods and procedures. It is made even more complex because of the globalization taking place, which is making the world’s financial and commodity markets more and more integrated. The integration is both across countries as well as markets. Not only the markets, but even the companies are becoming international in their operations and approach. Managers of international firms have to understand the environment in which they function if they are to achieve their objective in maximizing the value of their firms, or the rate of return from foreign operations. The environment consists of: The international financial system, which consists of two segments: the official part represented by the accepted code of behavior by governments comprising the international monetary system, and the private part, which consists of international banks and other multinational financial institutions that participate in the international Continue reading

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