Case Study: Google’s Recruitment and Selection Process

Google Inc., the world’s largest and most popular search engine company, is also one of the most sought after companies in the world. Due to the popularity of the company caused by its highly attractive compensation and benefits packages for its employees, millions of job applications are constantly received by Google on an annual basis. While other companies envy Google for attracting and acquiring such highly-talented and highly-skilled individuals from all over the world, the company finds it as a serious cause of dilemma. When Google Inc. topped the ranks for the most popular companies in the world, it could no longer contain the number of applications it receives from thousands of job hunters from all over the globe. And since the company aims to hire only the best employees that fit the organizational culture and standards of Google, the company started thinking of ways to better improve its recruitment Continue reading

Blue Ocean Strategy – Summary and Examples

Strategy involves standing out from the competition and making choices that give the company a unique and valuable position by offering distinctive products and services. Competitive advantage and profitability can be achieved simultaneously by approaches that create consistent internal synergies and combine a company’s operational activities efficiently. Strategies are formed at various levels of the organization. However, a typical organizational structure incorporates strategies at 3 specific levels: corporate, business and functional. Corporate strategy defines a company’s holistic growth and management direction pertaining to its various businesses, products and services. Business strategies, on the other hand, are established at the divisional levels and typically focus on enhancing the strategic business unit’s competitive position in its industry. Functional strategies aim to maximize resource productivity and are typically set by functional departments within each SBU to improve competencies and performance. The profitability of a company depends on three primary factors which include the Continue reading

Trading Blocks Concept in International Economics

The post-second World War period has seen a growing interest in integrating national economies at regional levels. The efforts to form regional groupings, trade blocks and treaties have often floundered due to political differences and unforeseen economic hurdles.   The motivation arises out of the realization of the limitations imposed by national frontiers and the expected benefits of a wider market, consisting of several national economies. Regional trade agreements represent an attempt by a group of countries to increase the flow of trade and investment by reducing direct and indirect trade barriers between them, as well as implement similar trade policies vis-à-vis outsiders. Multinational trade blocks are a major global trend. Most of these blocks are formed by geographically close countries, and revolve around a small group of larger economies. This is further testament to the importance of closeness and proximity in establishing network structures. Proximity in this case refers Continue reading

US-China Trade Tensions Echoed in Bitcoin

Government regulations and policies have a profound impact on the relationship between Bitcoin and the US-China trade. Striking a balance between fostering innovation and ensuring consumer protection is a complex endeavor that requires careful consideration and collaboration. Bitcoin has been a dream asset for every trader and BitAi Method Trading Platform makes BTC trading a reality with its automated features. Government Regulations and Policies: A Balancing Act Government regulations and policies play a crucial role in shaping the relationship between Bitcoin and the US-China trade. However, finding the right balance between fostering innovation and ensuring consumer protection can be a complex task. Both the United States and China have taken different approaches in regulating Bitcoin and cryptocurrencies. In the US, regulatory bodies such as the Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC) have been actively monitoring and addressing the challenges posed by digital currencies. On Continue reading

Strategic Industrial Marketing

Marketing is carefully meshed with production, finance, research and development (R&D), purchasing,  and other functions of the business so as to make the maximum contribution to  company objectives. The marketing activities of industrial products are an  integral part of the company’s total operating system. Therefore, it is useful to  identify the major types of plans by which operations of an enterprise are  directed. These may be designated as strategic, operational, logistical, and  organizational. A plan is a goal-directed system of action. A strategic plan is one which  describes the allocation of a firm’s resources which the management believes  will achieve the corporate mission with the greatest efficiency over the long run. Supporting the strategy and contributing to its implementation are plans for the  operations, logistics and organization called for by the strategy. Together, these  constitute a hierarchy of objectives, and plans to achieve them, which make up  the guidance system Continue reading

Case Study: Lenovo’s “PC Plus” Strategy

Lenovo is the largest personal computers (PC) maker in the world as ranked by IDC, but global PC market is a  hyper-competitive  market with tough competition from competitors like HP, DELL and Acer. The industry also suffers from low profit margins too where Lenovo’s profit margin is around 2% only compared to Apple’s profit margin of 25-30%. Also the PC market itself is declining as consumers are buying more tablets and smartphones which is affecting the sales of desktop computers and laptops. All these factors have pushed Lenovo to adopt a new business strategy called as “PC Plus” Strategy, which covers terminal products like PCs, smart phones, table PCs and smart TVs. Lenovo’s acquisition of Motorola Mobility’s handset and tablet business from Google, following its acquisition of IBM’s x86 server business, puts the company exactly where it wants to be: at the forefront of the computing and smart devices businesses. Continue reading