New Product Pricing Strategies
The new product may be either an entirely new one or it is one of the varieties of the existing products. If there are many substitutes for the new product in the market then competitive price will be charged. If the product is entirely new then through the process of trial and error the price will be fixed not only to cover the cost of production but also to cover the cost of promotional strategy. Two types of pricing methods are adopted in pricing of a new product. Skimming Price: In case of skimming price the producer makes an effort to fix the price in such a way to skim away the consumers’ surplus i.e. the firm learns about the maximum possible price which the consumer will be prepared to pay, rather than go without the commodity, and then quotes the price accordingly. This price may be much above the Continue reading