Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Role of Leaders in Shaping Organizational Culture

Management Principles

Organizational Culture – Development and Importance

Management Principles

Five Important Organizational Cultural Models

Management Principles

Micro Environment Factors in Retailing

What do you mean by retail environment? A retail marketing environment consists of the external actors and forces that affect the retailers ability to develop and maintain successful transactions and relationships with its target customers. We can distinguish between the retailers’ micro environment and macro environment. The micro environment consists of the actors in the retailer’s immediate achievement that affect its ability to serve its markets: Suppliers, intermediaries, customers, competitors and publics. Retail Micro Environment Factors Every retailers’ primary goal is to profitably serve and satisfy specific needs of chosen target markets. To carry out this task, the retailer links himself with a set of suppliers and a set of intermediaries to reach its target customers. The suppliers / intermediaries / customers chain comprise the core marketing system of the retailer. We will now look at the forces which after the retailers micro environment. Suppliers: Suppliers are business firms and Continue reading

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Case Study: British Petroleum and Corporate Social Responsibility

British Petroleum known today as BP Amoco is a petroleum industry based in London. It is recognized as one of the top four oil and petroleum companies throughout the world. The company started in 1901 when William Knox D’Arcy was given the permission by the Shah of Persia to explore the land for oil and founded one in May 1908. Because of this discovery, the Anglo-Persian Oil Company was established so as to expose these findings. The company has grown gradually because of this as World War I is happening; the British Government shows intense interest to the company which became the source of fuel oil of Royal Navy during WWI. In 1917, the war gives permission to the British Government to have full control of the company and named it British Petroleum. The company has continued to become one of the largest oil companies in Europe and because the Continue reading

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What is Euromarket?

Euro is the currency used by the European Union (EU) countries, so, the market the Euro is used for, can be named Euromarket. It has in view all the transactions done by the banks in Euro currencies, Euro notes, Euro commercial papers, Euro bonds. It is a market that has developed itself in Europe. The market deals with US dollars as well and it can be named Euro dollar market. Currency is borrowed and lent by institutions located in different countries, there is a capital flow which seems to be uncontrolled. Theoretically, it cannot be a national control over this market. From the practical point of view, the market forces dictate the lending rates;   the rates do not diverge from the domestic lending ones, it happens only for short interval of time. The international banks are the main operators; financial institutions are also allowed to enter the market. The Continue reading

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Approaches to Measuring Advertising Effectiveness

There are two approaches  to measuring advertising effectiveness, viz,, experimental method and survey method. Under experimental method, consumers are given a controlled exposure to the message and the effects are measured on the basis of the change in opinion or attitude. A base line is observed with the use of a control group not exposed to the advertising campaign.  The results of the exposure in almost all the situations are recorded. The alternative effects of each exposure are considered for comparison and with a view to establishing a relationship between the exposure and the effects. Field experiments are conducted to measure the effects of mass communication. Sample surveys or interviews or questionnaires are used to obtain information about people’s exposure to the advertising campaign. The advertising effectiveness is evaluated on the basis of the correlations between the exposure and the attitude or action. Pre Testing Methods Pre-testing is preferred because Continue reading

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Uses of Virtual Private Networks (VPN)

A Virtual Private Network (VPN) is a point to point connection that connects a user to a private network in a different location. Basically, VPNs are used to set up a secure connection to the internet. A VPN works by creating a point to point connection from a public wifi connection to a private wifi connection in a business or company building as if you are directly connected to the network. Since the normally accepted definition for a network is fairly common and usually accepted throughout the trade. A network consists of any variety of devices which may communicate through some arbitrary technique. Devices of this nature include computers, printers, and routers will reside in geographically numerous locations. The strategies during which they will communicate are varied, since there are infinite electronic communication specifications, data-link, transport, and application layer protocols. For the needs of simplicity, let’s simply agree that a Continue reading

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Case Study: Intel’s Social Media Strategy

Intel is one of the most foremost American global technology companies and the world’s largest semiconductor chip producer, in term of revenue. It is the inventor of the x86 series of microprocessors where its processors nowadays can be seen in a various computing devices used. The company was founded in 1968, as Integrated Electronics Corporation with home-based in Santa Clara, California, USA. Intel also manufactures motherboard chipsets, integrated circuits, graphic chips, network interface controllers, and other communications and computing utility devices. Robert Noyce and Gordon Moore and widely cooperated with the executive leadership Andrew Grove initially founded the company. The company grew and later started integrating an advanced chip design with a leading capability support manufacturing. The company started its prominent advertising campaign with Intel’s “Intel Inside” in the 1990s and made its Pentium brand names as the home-used processor. The company is everywhere in the digital social media – Continue reading

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