Platformization of Strategic Business Communications
A digital business or communication platform offers a method to recombine technology in novel and transformational ways to create new business functionalities and competences. It offers a logical boundary that divides the technological applications driving digital transformation and technological change from the organizational logic behind those applications. For instance, the Amazon corporation elaborates and designs its digital media, business, and communication platforms as marketplaces and communication channels for clients and colleagues. The implications of platformization for communication and business industries are positive, but can encompass negative aspects related to ethical and privacy issues. Any online communications technology, including desktop, mobile, interpersonal, and email applications, is referred to as a “digital platform.” This notion, in fact, encompasses social networks, media, and websites. Particularly in the media and entertainment sectors, digital platforms have frequently been identified as the key participants in a wide range of marketplaces. Corporate and governmental players in contemporary Continue reading