The Characteristics of Business Communication
Business communication is a special facet of human communication. In business organizations people working in coordination to produce, market goods and provide services for mutual profit are essentially goal-oriented and need to communicate effectively. Persing has defined business communication as “the spiraling process of transaction of meaning through symbolic action involving all elements associated with the sending and receiving written, oral and non verbal messages, internal and external to organizations of paid people working together to produce and market goods and services for profit.” Business communication, as emphasized in this definition, is a spiraling process as communication between sender and receiver does not start at the same level of ability, understanding, behavior and psyche. External factors as noise, time, and culture also have an impact on communication in the business world. Therefore communication takes a spiral shape in the process of being transmitted from the sender to the receiver. On Continue reading