Product Types in Marketing Management
A product is something that must be capable of satisfying a need or want, it includes physical objects, personalities, places, organizations and ideas. Product may be classified broadly into two major categories namely consumer goods and industrial goods. 1. Consumer Goods Consumer goods are those goods meant for use by the ultimate household consumer and in such form that they can be used by him without further commercial processing. Consumer goods are generally divided into three sub-categories according to the method in which they are purchased namely convenience goods, shopping goods are specialty goods. Convenience Goods: There are goods which the consumer usually purchases frequently and with the minimum efforts. Usually they have easy substitutes and the unit value will be low. The consumer may not have much of a preference for a particular brand. E Shopping Goods: These are goods which the consumer purchase less frequently and the unit Continue reading