Functional Classification of Budget

Budget and Budgetary Control are the key components of any business and its decision making process. A business is an organization usually set up with an aim to attain success and bring some change in the society. However, in case of any business the success is determined by the profit or the value it added to the organization at the end of an year. Therefore, the calculations of the sales and expenditures are the basic concepts of any business. As mentioned, a business is set up with a goal to attain success and thus, as a prerequisite of attaining success one organization needs to be properly aware of all its operations and should also be capable of foresee its future operations. Farsightedness has often been described as a primary means to attain success. Thus, the success of any business is quite dependent on its predictions about future course of actions. Continue reading

Bharti-Zain Deal: Is it a Good Deal?

Bharti Group: Bharti-Airtel Groups, with a customer base of more than 121million subscriber, form the largest cellular service provider of India. The Bharti group is now the world’s third-largest, single-country mobile operator and sixth-largest integrated telecom operator. The groups cater the mobile service in India under the brand name of Airtel and are headed by Sunil Bharti Mittal, He is termed as the Indian Telecom Mogul because of his largest telecom service provider in India. He is the chairman and the managing director of the Bharti Groups. The company has a turnover of US$ 12 billion. The businesses at Bharti Airtel have always been structured into three individual strategic business units (SBU’s) – Mobile Services, Airtel Telemedia Services & Enterprise Services. The Company has a market share of around 24.6% of the whole chunk of the mobile subscriber in India followed by Reliance Communication with 17.7% and Vodafone by 17.4%. Continue reading

Job Design – Meaning, Importance and Methods

It is believed that a well designed job motivates the employees for higher level of performance. Poorly designed jobs often result in boredom and employee frustration, high turnover, reduced motivation, low level of productivity and increase in operating cost. To avoid such negative consequences, the jobs have to be designed systematically and scientifically Thus, job design is a systematic process of organizing work into the tasks required to perform a specific job. It defines the contents and the way the tasks are combined to complete a job. Job design integrates the tasks, function and relationship in order to achieve certain organizational objectives. It is a logical sequence of job analysis which provides job-related data and skill requirement of the incumbent. There are three important influences of job design, they are- work flow analysis, business strategy and organizational structure. Job design is a process through which job related data are revealed Continue reading

Case Study: L’Oreal’s Promotional Strategies in Indian Cosmetics Market for Garnier

Garnier has been very active and upfront in adopting new promotional techniques to market its products. The company follows a very popular technique to advertise and market its products that is the Viral Marketing policy. Viral marketing is a term coined to define the productive ways a marketing message is made available. And corporate are using the medium to circulate brands and brand messages. The idea has caught on like a virus, as efficiently as Information Technology has entered households and businesses. Firms are now structuring their businesses in a way that allows them to grow like a virus and lock out the existing brick and mortar competitors through innovative pricing and exploitation of competitors’ distribution channels. The beauty of this marketing technique is that none of it requires any marketing. Customers, who have caught the virus, do the selling. Viral marketing describes any strategy that encourages individuals to pass Continue reading

Foreign Exchange Control in India

Any transaction in foreign Exchange is governed by Foreign Exchange Management ACT 1999. The FERA had its origin by defense of India rules (DIR) 1935. This control was exercised in order to ensure the foreign exchange particularly due to severe constraints on exchange reserve due to Second World War. Later on 23 March 1947 this rule became in the State Book as Foreign Exchange Regulation Act 1947. Later this act modified with certain amendments in 1973 and become effective from 01.01.1974. Further relaxation of this affect was effected since 1994. The same was repealed from 1st June, 2000 and all foreign exchange transactions from this date will be governed by the provisions of the Foreign Exchange Management  Act 1999. As per the foreign exchange Management Act 1999 the Reserve Bank of India principally controls the movement of the Foreign Exchange of the country. As per sec 11 (1) of FEMA, Continue reading

The Impact of the Internet of Things (IoT)

The Internet of Things (IoT) has the ability to interconnect the world in unprecedented way and is considered by many to be the next step in the evolution of the internet. The creation of the internet had a significant impact on the way in which society accesses and uses information. For the first time in history there was virtually unlimited access to information from all over the world at any time of the day. Information that used to take weeks or months to gather and analyze was now just a click away enabling people from all over the world to interact and collaborate at unprecedented speeds and significantly reduced costs. People were more connected to each other than ever before sharing knowledge and experiences faster than any time in history. Soon, businesses started leveraging the power of the internet to connect to devices or, things, as well as other people Continue reading