Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Role of Leaders in Shaping Organizational Culture

Management Principles

Organization of Mutual Fund

Mutual fund is a trust that pools the savings of a number of investors who share a common financial goal. This pool of money is invested in accordance with a stated objective. The joint ownership of the fund is thus “Mutual”, i.e. the fund belongs to all investors. The money thus collected is then invested in capital market instruments such as shares, debentures and other securities. The income earned through these investments and the capital appreciations realized are shared by its unit holders in proportion the number of units owned by them. Thus a Mutual Fund is the most suitable investment for the common man as it offers an opportunity to invest in a diversified, professionally managed basket of securities at a relatively low cost. A Mutual Fund is an investment tool that allows small investors access to a well-diversified portfolio of equities, bonds and other securities. Each shareholder participates Continue reading

Abey Francis

Case Study: The Rise and Fall of Nintendo Wii

Nintendo was founded in Kyoto, Japan, in 1889 under the name of Nintendo Koppai by  Fusajiro Yamauchi. They made decks of playing cards, known as Hanafuda,  in Japan. The cards were made by hand originally and became very popular. As demand soared,  Yamauchi hired assistants to mass-produce his cards and he opened up a second shop in Osaka.  Nintendo took off as one of the largest card makers in the world and maintained that status until the 1950’s.  In 1963, Nintendo Playing Card Co. became, simply, Nintendo Co. Hiroshi Yamauchi,  unimpressed with the limitations of the playing card industry, began to seek out other ventures.  Their line of Disney themed cards had given the company a large cash injection, and risks could  be taken. In the short period between 1963 and 1968, Nintendo opened and shut down  unsuccessful ventures ranging from love hotels to taxi services to a TV network. Continue reading

Abey Francis

Case Study: Toyota Prius Marketing Strategies

Toyota manufactures cars, which has a wide coverage from economic minibus to luxurious cars, SUV. The brand on sell includes Crown, Reiz, Vios, Corolla, Coaster and Prius. And Prius is the brand or car that Toyota has made a significant success in American market. It is a hybrid vehicle. What are the characteristics of it? Hybrid vehicles have both a gas engine and an electric motor. When starting up or at very low speeds (under 15 mph), the auto runs on the electric motor. At roughly 15 mph, the gas engine kicks in. this means that the auto gets power from only the battery at low speeds, and from both the gas engine and electric motor during heavy acceleration. When starting up and operating at low speed speeds, the auto does not make noise, which seems eerie to some drivers and to pedestrians who don’t hear it coming! Toyota Prius Continue reading

Abey Francis

Credit Card Industry in India

The credit card industry in India has registered an encouraging growth in recent times, but the usage pattern of credit cards remains a point of concern, those in the industry say. Seven years back, India had a base of around five lakh credit cards. There has been a seven-fold increase, with the number of cardholders touching over 38 lakh. These figures point towards the fact that the credit card industry in India is growing at a brisk annual rate of 30 per cent and is expected to grow at a similar rate in the coming years. This fortifies the view that conservative purchasing ideas are giving way to the big in-thing. But it is the usability that raises doubts. According to a survey by the Credit Card & Management Consultancy (CCMC), 71 per cent of first time credit card applicants in the country have expressed the need for advice on Continue reading

Abey Francis

Does Marketing of Brand Help?

Does Marketing of Brand Help? We take guidance from the definition of brand as a promise of value that is… Unique Relevant Sustainable These three dimensions of all brands point the way for marketers to create value inside any organization. Regardless of its role and expectations, marketing will win respect when it is recognized as a contributor of value that is unique (not generated by any other area, department or function), relevant (supporting results for the organization) and sustainable (ongoing and lasting). 1. Unique Value The unique value of marketing is its focus on customers. More than any other function, marketing leads the way for the organization to understand, attract and keep customers. While by no means an exclusive domain, marketing is uniquely absorbed with this external focus in holistic terms. Marketing’s contribution to the organization is to lead the way in customer focus by bringing the customer perspective inside Continue reading

Abey Francis

Organizational Leadership

Organizations play a very important role in societies. From birth to death we deal with organizations, small or large, public or private. Organizations formed by human beings sometimes even control us, dominate society, stifle development or progress, promote growth and change, alter our environmental conditions, and at the same time fulfill our human and societal needs. Their role is multidimensional and dual in nature: they can contribute to the progress and satisfying human needs, but at the same time they can be a major obstacle in fulfilling accomplishments. They are a powerful instrument in governance and the promotion of democratic values. Initially organizations were simple in structure and management, but as they grew larger they became sophisticated and complex in structure and function, requiring managerial skills and techniques beyond the comprehension of many people.  Now here comes the role of the leader who could filter the negative traits and thus Continue reading

Abey Francis