Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Role of Leaders in Shaping Organizational Culture

Management Principles

Organizational Culture – Development and Importance

Management Principles

Five Important Organizational Cultural Models

Management Principles

Concept of Retail Store Displays

Displays are  the terminal part of the retail store’s interior. Advertising does attract the consumers to the store. However, visual displays have much more to play once the customer gets into the store. Retail store displays are non-personal, in-store presentations and exhibitions of merchandise together with related information. In actual practice, retail store displays are used to: Maximize  product exposure. To enhance product appearance. To stimulate product interest. To exhibit product information. To facilitate sales transactions. To ensure product security. To provide product storage. To remind customers of planned purchases. To generate additional sales of impulse items and To improve the image and prestige of a retailer. Merchandise displays are to gain the attention of consumers, provide proper balance, be structured in right proportion, be hard-hitting and convey their message quickly. The expert study conducted by display specialists reveal that on an average consumer spends only 11 seconds in observing Continue reading

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Characteristics of a Good Advertisement Copy

The success of advertisement depends very much upon the copy of advertisement. The  main aim of the advertisement is to attract the customer and create an urge to possess  that product. If the advertisement does not fulfill this objective, the expensive  advertisements are useless. Hence, the advertisement copy should be drafted very  carefully. The person who drafts the advertisement copy must be thoroughly acquainted with the  mental process. He should be imaginative enough to think of words and patterns which would produce the desired effect on the prospective customer. An effective copy of  advertisement should posses the following characteristics, qualities or values: Attention Value: An Advertisement copy must attract the attention of the  potential consumers. If it fails in this mission, the money and efforts go waste, for everything else follows this. The copy should be drafted, planned and displayed  so ingeniously that it may compel even the most casual Continue reading

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Case Study on Business Strategies: Failure Stories of Gateway and Alcatel

Gateway falls short of their strategies. Gateway has attempted to revive itself by becoming a producer of a wide variety of consumer electronics products branded with the group’s name. But PCs still make up the bulk of its sales Compare Dell’s and Apple’s highly disciplined innovation efforts to Gateway’s shoot-anything-that-moves approach. Gateway started as a process innovator, becoming, with Dell, a pioneer of direct distribution, but it also tried to be a product differentiator, maintaining relatively high-cost manufacturing plants, investing more than Dell in R&D, and launching expensive brand-advertising campaigns. It innovated aggressively on the retailing end as well, pioneering the exclusive stores that Apple would later (and more successfully) copy. It even tried to be a service innovator, pursuing a highly publicized “beyond the box” strategy involving the provision of various consulting services to small businesses. By trying to innovate everywhere, Gateway failed to build a strong competitive advantage. Continue reading

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Stock Market Index

The general movement of the stock market is usually measured by averages or indices consisting of groups of securities that are supposed to represent the entire stock market or its particular segments. Thus, Security Market Indices (or) Security Market Indicators provide a summary measure of the behavior of security prices and the stock market. The principal stock market indices used in India are the Bombay Stock Exchange Sensitive Index (BSE Sensex) and the S&P CNX Nifty known as the NSE Nifty (National Stock Exchange Fifty). Purpose of an Index The security market indices are indicators of different things and are useful for different purposes. The following are the important uses of a stock market index: Security market indices are the basic tools to help and analyze the movements of prices of various stocks listed on stock exchanges and are useful indicators of a country’s economic health. The return on the Continue reading

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Concept of Global Human Resource Management

Concept of Global Human Resource Management Human Resource Management (HRM) is the process of acquiring, training, appraising and compensating employees, and attending to their labor relations, health and safety concerns. It includes policies and practices involved in carrying out the people of a management position, including recruiting, screening training, rewarding and appraising. An organization’s human resource management (HRM) function focuses on the people aspect of management. It consists of practices that an organization deals effectively with its employees during the various phases of the employment cycle: pre-selection, selection and post selection. Many firms realize that they must enter foreign markets in order to compete as part of a globally interconnected set of business markets. From an HRM perspective, such organizations must foster the development of more globally oriented managers: individuals who understand foreign languages and cultures, as well as the dynamics of foreign market places. Globalization is the tendency of Continue reading

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Economic Policies to Control Inflation

Inflation has to be controlled, otherwise the extent of damage done to the economy will be something substantial and the economy would take a long time to recover from the effects of inflation. In this direction of control of inflation, the following are the theoretical measures available. These measures could be classified into three groups viz. Monetary measures, Fiscal measures and Other measures. 1.  Monetary Measures Monetary measures are steps taken by the Central bank of a country as the head of the monetary system. These measures are usually refereed to as the, quantitative credit controls and qualitative credit controls. The former include bank rate, open market operations and the variable reserve ratio. The, latter include margin requirements, moral suasion, direct action, control through directives, consumer credit regulation or rationing, publicity, etc. Quantitative Credit Controls:  Bank rate is the first, measure to curb credit creation activity of the commercial banks, Continue reading

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