Case Study of Maggi: Brand Extension and Repositioning in India

The industrial revolution in Switzerland in the late 1800s created factory jobs for women, who were therefore left with very little time to prepare meals. This wide spread problem grew to be an object of intense study by the Swiss Public Welfare Society. As a part of its activities, the Society asked Julius Maggi miller to create a vegetable food product that would be quick to prepare and easy to digest. Born on October 9, 1846 in Frauenfeld, Switzerland, Julius Michael Johannes Maggi was the oldest son of an immigrant from Italy who took Swiss citizenship. Julius Maggi became a miller and took on the reputation as an inventive and capable businessman. In 1863, Julius Maggi came up with a formula to bring added taste to meals. Soon after he was commissioned by the Swiss Public Welfare Society, he came up with two instant pea soups and a bean soup Continue reading

Kaizen Vs Six Sigma: What’s the Difference?

The significance of a positive change is intrinsically characteristic of any culture. However, when viewed through the lens of a specific set of traditions, philosophies and the world picture, the phenomenon shapes, gaining new shades of meaning and incorporating more wisdom. Although kaizen, which is the Japanese interpretation of the continuous improvement concept, originates from a culture strikingly different from the Western one, in general, and the American one, in particular, it rubs shoulders with the Six Sigma concept as the foundation for an unceasing change toward the changing concept of perfection. The concept of improvement, which both Six Sigma and kaizen are meant to be geared toward, evidently is the characteristic that brings the two notions together. Diving deep into the Japanese philosophy of kaizen, one must mention that it implies little changes done reliably over a drawn out stretch of time. In other words, the focus on the Continue reading

Case Study on Ethics: British Petroleum Deepwater Horizon Oil Spill

Business ethics is an important aspect in the attainment of organizational success. Businesses follow certain rules that govern their activities and processes in order to avoid involvement in unethical business practices. However, despite the existence of business regulations and legislation, businesses still engage in unethical practices due to factors such as negligence and financial greed. In 2010, BP Oil Company was involved in an ethical incident dilemma that led to huge fines that affected the company’s bottom line. The BP oil spill refers to an oil spill that occurred in the Gulf of Mexico. It was so severe that it was described as the worst oil spill in the history of the United States’ oil industry. It occurred after a Deepwater Horizon oil rig exploded, sank, and spilled oil for more than two and half months. The accident caused severe environmental damages and led to the demise of 11 people. According Continue reading

Idea of Workers Participation in Management

Workers participation in management refers to the involvement of employees in the decision-making process and management activities of an organization. This approach to management is based on the belief that employees are valuable assets to the company and should be given a voice in the direction and operations of the organization. Workers participation in management can take various forms, including collective bargaining, works councils, employee representation on boards, and employee involvement programs. The concept of workers participation in management has its roots in the labor movement of the late 19th and early 20th centuries. During this time, workers were organizing to improve their working conditions and wages, and were calling for a greater say in the decisions that affected their lives. Over time, workers participation in management has evolved and become an important aspect of modern management practices. Today, workers participation in management is widely recognized as a way to Continue reading

Global Impact of Information and Communication Technology (ICT)

In recent years, the evolution of the concept of training has been dazzled by the emergence and consolidation of information and communications technologies (ICT), the Internet and its implementation on the World Wide Web has facilitated access to all types of necessary information, causing a considerable increase in interactivity between people from different continents and countries of the world, providing the possibility of developing their skills and abilities for teleworking, multicultural interaction, access to information, knowledge and education with the objective of reducing the digital divide, this being the subject addressed in this article. Globalization consists of the increasing communication between the different countries of the world unifying their societies, societies and cultures markets, through a series of transformations at a global level.  Communications and computing are the engine of globalization, since that advances in computing and electronic elements used for communications have been admirable in the field of global Continue reading

Buyers Credit and Suppliers Credit

Buyer’s Credit Buyer’s Credits are a form of Eurocurrency loans designed to finance a  specific transaction involving import of goods and services. Under this arrangement,  lending bank(s) pay the exporter on presentation of shipping documents. The  importer works out a deferred payment arrangement with the lending bank, which the  bank treats as a loan. Large loans are club loans or syndicated loans. Many  provisions in the loan agreement are quite similar to a general purpose syndicated  credit. However, a number of formalities have to be completed before the exporter  can draw funds. The interest rate of the loan is linked to a market index such as  LIBOR. In some cases, a state Export Credit Agency from the exporter’s country  may pay a subsidy to the banks so that an attractive funding cost can be offered to the  importer. Another aspect is the Line of Credit. Lines of Credit are like Continue reading