Quantitative Strategic Planning Matrix (QSPM)
Quantitative Strategic Planning Matrix (QSPM) is a strategic management tool used in the evaluation of strategic options and determination of relative attractiveness of strategies. The QSPM technique determines which of the selected strategic options is feasible, and it actually prioritizes these strategies. A basic tenet of the QSPM is that firms need to systematically assess their external and internal environments, conduct research, carefully evaluate the pros and cons of various alternatives, perform analyses, and then decide upon a particular course of action. The Quantitative Strategic Planning Matrix (QSPM) consists of three stages that are used in the strategies formulation process. The first step is to define key strategic factors. Then, once this has been determined, a SWOT analysis, or other similar form of analysis, is performed to objectively weigh the pros and cons of each strategic factor in numerical form. Finally, based on the information found in the analysis, a Continue reading