Revenue Management in the Hospitality Industry
The revenue management refers to the application of business analytics methods to the consumer behavior at the micro-level and optimizes the product type, price and availability so that the revenue of the organization is maximized. The primary aim of revenue management is to assure that the right product is sold at the right moment to the right customer. The analytical methods are applied to understand the perception of the customers regarding the product value and using it to align with the price, availability and the placement of the product service. The business organization often faces questions regarding different consumer product such as how to sell them and when to sell them. The revenue management uses the data driven and analytical methods to maximize the organization’s revenue. The revenue management encompasses data mining and operational research so that the customer behavior can be identified and associated with the sales procedure of Continue reading