Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Role of Leaders in Shaping Organizational Culture

Management Principles

Organizational Culture – Development and Importance

Management Principles

Five Important Organizational Cultural Models

Management Principles

The Advantages and Disadvantages of Outsourcing

Although the concept of outsourcing has been around for decades, it gained momentum during the 90’s when managers started realizing that in order to stay competitive in the market they needed to transfer non-core functions to external specialists. During the initial years, the cost saving aspect was the most important reason companies chose to outsource, but these days a wide range of benefits act as the driving factor for outsourcing. Therefore, the decision to outsource is not a sole purchasing or financial decision, but often it is based on major strategic issues implying enormous organisational changes. Advantages of Outsourcing With the benefits of outsourcing a company will be able to see big increase in its profits, productivity  and level of quality, business value, business performance and much more. Some of the advantages of outsourcing  are listed below; Reduction and Control of Cost:  Outsourcing helps companies reduce their cost on resource Continue reading

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Porter’s Value Chain

The term ‘Value Chain’ was used by Michael Porter in his book “Competitive Advantage: Creating and Sustaining superior Performance” (1985). The value chain analysis describes the activities the organization performs and links them to the organizations competitive situation. Value chain analysis describes the activities within and around an organization, and relates them to an analysis of the competitive strength of the organization. Therefore, it evaluates which value every particular activity adds to the organizations products or services. This idea was build upon the insight that an organization is more than a random compilation of machinery, equipment, people and money. Only if these things are arranged into systems and systematic activates it will turn’s possible to manufacture something for which customers are willing to pay a price. Porter argues that the capability to perform particular activities and to manage the linkages between these activities is a source of competitive advantage. Porter Continue reading

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Different Types or Classification of Agents in Business Law

An “agent” is a person employed to do any act for another, or to represent another in dealing with third persons. The person for whom such act is done, or who is so represented, is called the “principal”. Read: Principal-Agent Problem in Business Law As between the principal and third persons, any person may become an agent, but no person who is not of the age of majority and sound mind can become an agent, so as to be responsible to the principal according to the provisions in that behalf herein contained. No consideration is necessary to create an agency. The authority of an agent may be express or implied. An authority is said to be express when it is given by words spoken or written. An authority is said to be implied when it is to be inferred from the circumstances of the case; and things spoken or written, Continue reading

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Talent Management Best Practices

The creation of a talent management environment in the 21st  century is an important and necessary part of any modern organisations agenda. A shortage of talent, facing an ageing population and a dynamic business environment has all fueled a commitment to a need to focus upon how talent can be attracted and retained within the organisation. To standstill and to be static is a dangerous game and thus firms have to be focused upon adaptability to trigger a sustainable approach through talent. To build a strong, consistent and sustainable talented workforce requires a need to develop employees who can act in the global business environment. 7 Talent Management Best Practices Align Goals and Track Everyone’s Progress:  Make sure that every employee’s goals are aligned with organizational goals and also regularly monitor progress on goals so that corrective actions can be taken as required. Finally there is need to be able Continue reading

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Brand Activation – Why Do Brands Need It?

Brand activation is a new word in business. The brand activation is the process of attract the consumer to your brand through campaign, events, promotion, digital campaigns. Brand activation permits to consumers/customers to find your new products and re-launched products. The brand activation is a strong connection built between the brand and the customers which permit to him to proceed to the purchase action. In certain words, this is a way to educate your clients. The goal of a brand activation strategy is not necessarily an increase of purchase but more about the human dimension, the goal is to increase the brand image, the brand loyalty. We can split the process of brand activation in five steps: start with what do you want from your customer, what is your audience and what they currently think about you, plan your objectives, what is your power in the brand activation, think about Continue reading

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Reinforcing Brands – Brand Reinforcement and Revitalization Strategies

Managing brand equity involves reinforcing brands or, if necessary, revitalizing brands. Brand equity is reinforced by marketing actions that consistently convey the meaning of the brand to consumers in terms of: 1) What products the brand represents; what core benefits it supplies; and what needs it satisfies; and 2) How the brand makes those products superior and which strong, favorable, and unique brand associations exist in the minds of consumers. The most important consideration in reinforcing brands is the consistency of the marketing support that the brand receives both in terms of the amount and nature of that support. Consistency does not mean that marketers should avoid making any changes in the marketing program — many tactical changes may be necessary to maintain the strategic thrust and direction of the brand. Unless there is some change in the marketing environment, however, there is little need to deviate from a successful Continue reading

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